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Qualitative Analysis

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by

Mat Duerden

on 6 October 2016

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Transcript of Qualitative Analysis

Potential Pitfalls
The goal is to identify the perspectives and patterns with the data. To tell the story from the participants' point of view.
Telling a True Story
Additional Points
Get to know your data
Displaying Data
Drawing conclusion and telling the story
Emic (respondents words)
Etic (evaluators words)
Examples
Analysis Strategies
Enumeration - Table 3.7(1)
RecM 487
Qualitative Analysis
Overwhelmed by the data
Personal biases
Lack of systematic analysis
Grounded Comparison - Table 3.7(2)
Open Coding (Descriptive)
Axial Coding (Interpretive)
Constant Comparison
Selective Coding (Explanatory)
Culture: exposure and comparison.
The theme of culture appeared most frequently in the data. Related dialogue primarily included sub-themes of exposure and comparison. Participants were immersed in both rural and urban Cambodian culture both of which were novel contexts for the travelers. Regarding his interaction with local Cambodian students, one participant remarked, “A lot of them said they were sons of farmers, so I kind of thought that was pretty cool because…where I live, we don’t have farmers, we don’t really farm.” While discussing what she was learning from Cambodia, one girl said, “I’m learning that there is a very different world out there from what I’m used to…I’ve never been to a place like this, and it’s a shock to me to see all this and have to stay here.” The newness of the experiences and culture often created feelings of shock, surprise, and altered realities.
Mid-Term Course Evaluation Comments
Your Data
Open Coding
Axial Coding
Selective Coding
International Travel Study
Creating Transcripts
In order to analyze your data you need to turn interview/focus group recordings and field notes into electronic text files
Convert to text file
Type it out
Voice recognition
Make sure it's organized
Explanatory file names
Clear distinction between interviewer(s) and interviewee(s)
Pseudonyms if necessary
Interview/Focus Group Transcripts
Grounded comparison still works
Triangulation
Iterate
Other Data (e.g., Pictures, Archival)
Application Activity
1. Download "Conference Transcript Example.pdf"
2. Use an enumeration strategy to analyze the open response data in the file
​3. Make a list of your categories and counts
4. Compare with your team
5. Post findings here: http://j.mp/recm487ic1
Full transcript