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Copy of Xiaomi Malaysia SWOT Analysis

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by

Zhaohang Zhang

on 7 December 2014

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Transcript of Copy of Xiaomi Malaysia SWOT Analysis

Background of Company
Company History
Consumers
SWOT Analysis
Threats
Weaknesses
Opportunity
Strengths
Conclusion and Recommendations
Recommendations
Conclusion
Lei Jun
Founded in 2010
By serial entrepreneur Lei Jun
People from Google, Kingsoft, Microsoft, Motorola, Yahoo
Valuated at over RM33.6 billion
Mobile Internet
Mission Impossible
7 service centers in Malaysia
Competitors
Internet Enthusiast
Young Population
Female Smartphone User
Products
Xiaomi Mi 4
Xiaomi Mi Pad
Xiaomi Mi Power Bank (External Battery)
Mi Band (Fitness Monitor and Sleep Tracker)
Mi Box (Set-top Box)
Selling Price
Quality Materials
Strong Management Team
Direct Consumer Sales
Razor-thin Margin
Sells limited batches periodically
Word-of-mouth advertising
Qualcomm Snapdragon processor
2GB RAM
Full HD resolution
Dual-LED flash
Teamwork and passionate for work
Found 7 people with Science and technology background
In 2013, Hugo Barra joined
Hugo Barra
High in demand
Lack of Worldwide Recognition
Pronunciation Problem of Company's Name
High-end specification in low-end price
50% cheaper than competitors
Growth of sales is speeding up, market share will raise
Legal Challenge from Rivals
"Cult of Apple"
Lei Jun cultivates Steve Jobs image and style of product announcement
Apple iconic "One More Thing" on Mi 4 unveiling conference
Only English slide in 95 minutes presentation
World third largest smartphone distributor
Lei Jun, China's eighth richest man
Variety of products and prompt services brought satisfaction to people
Advertising
Traditionally
Accessories
Phone
Case
Battery
Charger
Mi In-Ear Headphones
Teaching Customers on Proper Pronunciation
Full transcript