Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing Fundamentals

No description
by

on 9 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing Fundamentals

Recommendations
(Price)
Samsung is currently using the prestige pricing method
Samsung should implement penetration pricing
Recommendations
(Place)

Relocation of high end products to smaller outlets .
Recommendations
(Promotion)
Increase advertising
Attractive packages
Offer discounts
Secure endorsements
Contents
Marketing Fundamentals
By:
Brandon Lee (S10138964G)
Soh Wei Sheng (S10144866E)
Elton Oh (S10144368H)
Edmund Ian Wee (S10140761C)
T2K4
GROUP D
Introduction
Marketing Mix Analysis (Product)
Marketing Mix Analysis (Place)
Marketing Mix Analysis (Price)
Marketing Mix Analysis (Promotion)
Perceptual Map
Product Life Cycle
Recommendations
Conclusion
References


Place - Samsung Stores
299 Samsung shops in Singapore
Spreaded all around Singapore
Easy to locate Samsung shop
References
http://search.insing.com/s/samsung+mobile+shop

http://www.courts.com.sg/Products/PID-IP083669(Courts)/Home-Entertainment/TV/Smart-LEDs/50-above/SAMSUNG-65-IN-CURVED-3D-SMART-UHD-LEDTV-UA65HU9000KXXS

http://www.courts.com.sg/Products/PID-IP089666(Courts)/Home-Entertainment/TV/Smart-LEDs/50-above/SONY-65-IN-4K-3D-SMART-CURVED-LED-LCD-TV-KD65S9000B

http://www.courts.com.sg/Products/PID-IP089305(Courts)/Home-Entertainment/TV/Smart-LEDs/50-above/LG-65-IN-CURVED-ULTRA-HD-WEBOS-LED-LCD-TV-65UC970TATC

http://www.pcadvisor.co.uk/reviews/digital-home/3512221/samsung-ue65hu8500-review/
History of the television
Why get a Curved TV?
Place - Retail Stores
Retail stores that sells Samsung Products, such as Courts.
Retail stores located at town areas.
$9,499
*Recommended retail price
1. They
improve immersion
2. The
sense of 'depth'
is
enhanced
3. You get a
wider field of view
4.
Contrast is better
than non-curved screens
5.
Uniform
viewing distance
6.
Wider
effective viewing angle
Place - Retail Stores
Bigger retail stores at town areas for more varieties
Enable of collection at smaller stores/nearest stores from their house
Bring convenience to shoppers living further from town areas.
65 IN CURVED 3D SMART UHD LEDTV
Place - Online Sites
Samsung UA65HU9000KXXS
65 IN CURVED 3D SMART UHD LEDTV

$6,799
Price
Samsung
Sony
LG
$6,999
$8,999
$5,519
$6,299
Courts
RRP
https://www.google.com.sg/search?q=online+shopping+for+samsung+curved+tv&newwindow=1&biw=1366&bih=667&source=lnms&sa=X&ei=02fSVKvEINKHuASD34GADg&ved=0CAcQ_AUoAA&dpr=1
Perceptual Map
Expensive
Better specifications
Good specifications
Samsung
LG
Sony
Promotion
(Advertising)
Posters
Television commercials
Website homepage
Endorsements
Promotion
(Sales promotion)
Offers at IT fair
(SITEX 2014)
Offers at Best Denki
LG 65UC970T.ATC
65 IN CURVED ULTRA HD WEBOS LED LCD TV

SONY KD65S9000B
65 IN 4K 3D SMART CURVED LED LCD TV

Despite having various outlets all around Singapore, some of the high end products such as curved tv, are still unable to find in smaller outlets.
Problems
Curved UHD SMART LED TV
HD LED TV
Full HD SMART TV
Full HD 3D LED TV
2013
2009
2005
2010
Introduction to Samsung
Korean-based conglomerate that is among the world's largest and most successful companies.
Continually taken a leading role in developing new technologies for the television industry
By the
end of 2008
, Samsung had been the world's

number one
TV producer for
9
consecutive quarters.
Began producing
televisions from
1970
First Samsung colour TV
in
1976
Partnered with Sony to create LCD screens
Credited with developing world's largest LCD TV (30 inches) screen in the late 1990s
First flat-screen in 1998
Continued to be a dominant force in the television market
First Curved TV in 2013
$3,997.99
$4,299
Amazon
$3,798
TV Comparison
Recommendations
(Product)

Compared to its competitors, Samsung
do not
have a
clear edge
in terms of products.
Every company has consideraly good products in the same category.
Samsung can maintain its edge by
innovating newer technologies
which rises above the pack.
Samsung can
improve on the small details
in their TVs such as
adding an ethernet port and having a longer warranty.
Samsung's
ecosystem
(Samsung Apps, Samsung Hub etc) distinguishes itself from the rest .
Less expensive
Conclusion
In terms of the 4Ps, Samsung has its own strengths and shortcomings
Focus
Our aim is to
Introduce the concept of the Curved TV
Compare Samsung's offerings to its competitors
Is Samsung's Curved TV worth it?
Full transcript