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Content: A Unique Adaptable Strategy for Business

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Jake Krolick

on 30 December 2013

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Transcript of Content: A Unique Adaptable Strategy for Business

Search Engines Love Blogs - A blog post is content heavy and when linked to your website helps organically bump your search engine results.

Blogs allow you to engage with customers, potential customers and other experts in your field.

Keep your blog comfortable - talk about what you know. Write about important topics in your industry and establish yourself as an expert/thought leader.
Think of Pinterest like an interactive cork board that you can share with your customers. It breeds ideas!
Create boards for events, holidays, and popular business promotions showing the products that go well with each. Pin photos of extra elements that make the event unique. Feature a customer's event images on a board. Ask your customer for testimonials to use.
Five Ideas to Create Success
Top x Lists
Interesting Polls and Surveys
Product Recaps and Reviews
Case Studies
Not nearly as expensive as you may think.
Great way to put your product ideas in front of a customer.
YouTube, Vimeo and Vine offer free hosting and creation services.
Use fun or some humor, keep product videos under a minute long.
Information graphics or infographics are visual representations of information, data or knowledge used to present ideas quickly and clearly.
Upload a photo
Caption it
Share It
Blogger, Wordpress, Jux, Posterous
"It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you." ~Patricia Fripp

Vine captures 6 seconds of video snippets
that you publish to Twitter or Facebook
Make fun behind the scenes videos
Place Contact Here for more info
presented by Jake Krolick
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