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Business Plan Prezi

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Lisa Davis

on 13 November 2013

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Transcript of Business Plan Prezi

Axis -- The Pivotal Point of Fashion


Axis Enterprises specializes in quality apparel and fragrances.
Our competition simply cannot top our quality, nor our price.
A contemporary and futuristic sense of style...
CEO: Dominique Williams
CFO: Kylie Seib
1) Management Functions
2) Marketing Plan
3) Marketing Mix
4) Break Even Analysis
5) Financial Data
Management Functions
Mission Statement
Our goal is to serve our customers with excellence. We strive to sell apparel with a level of quality and customer service that exceeds the customer's expectations and standards.
Our Goals
Levels of Organization
How is info provided?
How is progress monitored?
Markita Jones
Cierra Killian
Dominique Williams
Jorge Lorenzo
Kylie Seib
Alexus Coles
Marketing Plan
A Snapshot of the Economy:
In America, for every 100 persons, 8 are unemployed.
In the second quarter of 2012, the GDP rose by 1.5%.
Imports outweigh exports by about $42 million.
Inflation rates are at 1.7% and interests rates as low as 3%.
Industry Analysis: Real Vs. Virtual
- companies such as Hollister, Abercrombie & Fitch, and American Eagle average $155 million annually
- virtual apparel firms make up one-fifth of VE companies
Target Market

- Axis targets teens aging from 14 to 19. About 41.5% of adults in the area have a Bachelors Degree or higher.
Competitive Analysis
While other companies price their shirts from $15-$25 and jeans from $30-$50, Axis' goal is to compete with lower prices and greater quality.
Eighty-five percent of sales was projected to stem from trade show sales. Fifteen percent is predicted to come from e-commerce.
In order to promote sales, Axis distributes flyers, newsletters, and future commercials. On its horizon, the AXIS MALL.
Break-Even Analysis
Based on an average product sale price of
, Axis will be able to pay their start up costs of
in six months.
Financial Write Up
Balance Sheet
Income Statement
Total Current Assets

S.W.O.T Analysis

Business Risks
Inaccurate projections = possible negative net income!
To uphold projections, Axis can increase
the postings of flyers and ads, while
monitoring the target market's behavior
through the patterns surrounding
the sale of our products.
As of October 31, 2012
Projected Sales: $318, 625
Projected Cost of Goods: $5,675
Projected Total Operating Expenses: $109,374
Projected Amount of Net Income: $140,931
Total Current Liabilities

Total Liabilities
Due to the absence of historical data in a start-up company, our financial write up is based on research of other companies.
Total Assets
Total Liabilities & Shareholders' Equity
Axis plans to become the leader in online apparel. Under the leadership of Dominique Williams, CEO, and Kylie Seib, CFO, Axis will rise to the top.
Executive Summary
Company Description
Axis was founded on August 25, 2012. On November 1, 2012, the doors of the company opened, selling apparel and fragrances.
When you think ,
... you think
Contemporary Style
Fashion Forward Vogue
This is fashion,
this is style,
this is AXIS.
Full transcript