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Babel Bat - Strategy

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by

Mariana Morales

on 19 December 2013

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Transcript of Babel Bat - Strategy

Audience
Our target demographics are:
- People from 18 -30 years old.
- Social A+, A, B+ and B.
- Technologically oriented.
- Early adapters.
What do they like?
- Playing games
- Talking to their friends.
- Learning new things.
- Sharing their lives with others via SM.
- Be listened.

How to reach them?
Umbrella goal
Position Babel Bat as one new, trendy app agency.
Where to find them?
- Creating content that they'll find relevant and interesting.
- Using common language (Hashtags, memes)
- Doing viral activities (self-owned or third party Ex: Harlem Shake)
- Staying on top of new tendencies
Basic goal
Position Supperheroes as a new amazing and addictive game.
Full transcript