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Set Your Hearts on Fire

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by

Jiwon KIM

on 27 October 2014

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Transcript of Set Your Hearts on Fire

Gap Year Students

Free-Semester
Students

Marketing Strategy :

STP
D
Taken in Spain plaza located in a city of Sevilla

Brainstorming for Logo
Set Your Hearts on Fire!
R
ecently,
LOGO&SLOGAN
200904174 MIN SUJEONG
200902164 KIM JIWON
200942145 BAE SUNGKYU
200905189 KIM MANKYU
2012 48117 ONOUE SAYAKA
Dream the impossible, Do the Impossible love



is a country of Spain?
PASSION
EXCITING
GOTHIC
ARCHITECTURE
FOOTBALL
SPAIN
DON QUIXOTE
HOT SUMMER
SEA FOOD
FLAMENCO
COLUMBUS
PICASSO
o you remember?
Have brought an increasing attention
to Spain in South Korea.

You could find all things in
Spain
Culture Heritage
Literature
Performance
Sports
ARTS
Then,
Let's hit the road
to Spain!
egmentation
argeting
ositioning
ACTIVITIES
Home Stay
Language School
Flamenco classes
Having meal with host family!
Market & Food
Winery
Sangria
Wine testing
What can we challenge activity?
conclusion
Flourish Culture
Viva Soccer
Thank you!
SPAIN
Madrid
"Tourism Industry"
What is the Main purpose of Travel?

Food

Rest

Various Experience



"Various Experience & Learning"
THERE ARE MANY THINGS TO DO
in SPAIN for
YOUNG
people
Fight with unwinNable enemy, Resist the irresistible pain
Catch uncatchable star in the sky
S
T
P
Tomatina
SET YOUR HEARTS ON FIRE
Where
Soul searching on the road
Full transcript