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Transcript of Designing Infographics
Surveying & Researching
WHO is the audience...?
...is the purpose...?
...is the information relevant?
...key message are you trying to convey?
...other information do you need to complete your infographic?
...symbols come to mind when you think about your information?
...do you need to publish?
...is your data coming from?
...will your infographic be published?
is the information
to your audience?
easy is your information to
1. Set S.M.A.R.T Objectives
2. Clearly Establish the following...
THE ART OF OBSERVATION
...involves communication techniques that require the designer to understand, interpret, and evaluate what he or she sees or hears.
You need to actively
and understand the
audiences’ information needs then
as much as you can
creating and publishing infographics.
TRY TO BE MORE OPEN-MINDED
TRY TO CARE LESS ABOUT WHAT OTHER PEOPLE THINK
TRY TO QUESTION THINGS MORE OFTEN
RECORD ALL YOUR THOUGHTS, PRECEDENCE & EXAMPLES
This is the process of gathering the individual parts and pieces of an idea, concept, or data set and connecting them to form the framework of your infographic
If you have a subject, data set, or process that contains multiple key messages, break them out and create a series of infographics to explain them. Don’t try to cram them all into one visual.
Time & Labour
Consider the Learning curve of the tool you intend to use
David Armano: http://pinterest.com/davidarmano/social-business-visuals/
Joe Chernov: https://pinterest.com/jchernov/infographics/
Randy Krum: http://pinterest.com/rtkrum/cool-infographics-gallery/
Neilson Spencer: http://pinterest.com/tunnlvsmountn/infographics/
Microsfot Word - smartart
Your hand, brain & a pencil
the noun project
“To create infographics that are ‘sharable’ and create awareness of our brand”
get shared 100 times on Twitter and/or Facebook (combined) within 30 days of publication”