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Crunchie Advertising Campaign

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by

Chris Holloway

on 28 March 2013

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Transcript of Crunchie Advertising Campaign

Crunchie Advertisement Outdoor Advertising Billboard and bus stop advertising is now one of the most popular forms of advertising.
Since 1982 there has been a growth of 80% on how many cars there are on the roads which is now over 28 million, this means that more posters are seen by drivers and passengers as they drive past.
This is probably one of the most effective form of advertising since it's up 24/7, the consumer can't avoid it. How much will it cost? We personally contacted and advertising company called Outdoor Advertising UK, they got back to us with quote's for how much they would charge a client to hire 100 billboards and 100 bus stops for 4 weeks.
Tony Dickinson said that the rate is normally £240 per bus stop for 2 weeks and is £350 per billboard for 2 weeks but if a client wanted 100 of each they would charge a total of around 60K plus vat bringing our budget total to 82,000. https://www.dropbox.com/s/3aa3rr5zk2fy6cv/Crunchie%20Ad%20Bus%20stop%20.jpg https://www.dropbox.com/s/vqlwb1zgdun68jw/crunchie%20ad%20billboard.jpg Billboard Bus Stop App Idea Our product is the Crunchie Chocolate Bar; we chose
this product because it hasn’t been advertised since 2008.
Sales have dropped in the last 2 years, so we want a
memorable advertisement to bring back that ‘Friday feeling’ Why we chose this product
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