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AS EVALUATION

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Lauren Darvall

on 26 April 2013

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Transcript of AS EVALUATION

Welcome to my music magazine
evaluation 1.In what ways does your media product use, develop or challenge forms and conventions of real media products? 2.How does your media product represent particular social groups? 3.What kind of media institution might distribute your media product and why? 4.Who would be the audience for your media product? 5.How did you attract/address your audience? 6.What have you learnt about technologies from the process of constructing this product? 7.Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? By Lauren Darvall Music magazine evaluation I hope you enjoy my Prezi, as here I am able to share my efforts and progression through this project. Music magazine conventions The main image is Miley sat in a corner wearing black bottoms and shoes which stand out from the rest f the image, her hair colour against the wall stands out rather than blending into the wall. Picture Credits - where did the photos come from, or who took them. Page number The Lead – the introductory paragraph of an article. Usually written in bold or
capitals. This is just the beginning of the article which would I assume be on the next page as this is just a small insight to the whole feature. The colour of the background is plain and looks dusty which makes Miley who is sat in the corner stand out to make sure that your eyes catch her first. The words are quite meaningful towards Miley Cyrus who is the main double page spread feature. Borders – the gaps at the edges of the page. The word ‘girl’ is in pink as pink is associated with young girls. the big letter in the background makes the background more sophisticated then just having it plain. Kanye west I’m assuming is the main feature which is the reason why he is the only picture on the contents page, although he is not in colour he looks like her has been grey scaled except the part where a women is taking his heart. At the bottom of this page are websites and places that you can visit for more information on what is in this issue. The fonts used for this contents page are quite elegant and posh for a pop magazine. Borders – the gaps at the edges of the page. Gutters – the gaps between the columns of text. Breaking the contents page into two different sections will allow readers to get to exactly what they would like within no time. The only main proper colour is the red heart which looks like a women is ripping out of Kanye west’s chest. This image could be linked to the main story of the magazine. Title isn’t on one line its broken down to three lines, I would assume that it’s because the editor wanted to create an effect for when the reader sees it. Picture Credits - where did the
photos come from, or who took them. The title of the page is big and bold to stand out, also the font fits the page really good. Names of pages in blue to stand out Main feature By-lines - name of the person who wrote the article. Box out- a box with a coloured background to make the text stand out. Borders – the gaps at the edges of the page. Mode Of Address – How the magazine talks to the audience. Body copy refers to the text of your written articles, which should be produced as a
printed presentation to accepted industry standards, The Lead – the introductory paragraph of an article. Usually written in bold or
capitals. Masthead – The name and logo of the magazine. Eminem wearing a black top against his tanned white skin makes him stand out which will draw the reader in once they see this image. Leading - the space between lines of text. Gutters – the gaps between the columns of text. Borders – the gaps at the edges of the page. House Style – a magazines distinctive design that distinguishes it from its
competitors. Banners – text, which stands out because its on a coloured background. Sell Lines – Text on the cover that helps to sell the magazine to the audience. Mode Of Address – How the magazine talks to the audience. Issue number and date White Space – white parts of a page other than text or pictures. Cross Head – Small sub-heading used to split up a large block of text. The Lead – the introductory paragraph of an article. Usually written in bold or
capitals. Masthead – The name and logo of the magazine. This issue is mainly going to be aimed and brought by Miley Cyrus fans. The black makes the ‘m’ stand out which would draw the reader in for the ‘m’ shaped metal. Anchorage – The way in which text helps to pin down the meaning of a picture and
visa versa. Leading - the space between lines of text. Gutters – the gaps between the columns of text. Borders – the gaps at the edges of the page. Banners – text, which stands out because its on a coloured background. Sell Lines – Text on the cover that helps to sell the magazine to the audience. Body copy refers to the text of your written articles, which should be produced as a
printed presentation to accepted industry standards, e.g. correct use of language, font
size, word limits etc. Usually written in columns. Masthead – The name and logo of the magazine. This part tells you about her outfit, where to buy it so that you can get her look. Gutters – the gaps between the columns of text. Page number with the magazines website Borders – the gaps at the edges of the page. The main image is he only photograph that’s in colour to make sure that it stands out and catches someone's eye. Picture Credits - where did the photos come from, or who took them. This montage of pictures are how they want her to be portrayed. The text is in a more modern and simple font, easy to read an interpret. Having the main features name in blue makes it stand out as it gives that sense that she’s important. Pull quote Masthead – The name and logo of the magazine. The page number with the picture is better because having illustrations give a better insight of what to expect on that page. The gaps between the pictures which illustrate what is going to be found on that page number creates the break between each page and picture. They have put a part where you can access them off social networking pages to know all the latest news and updates. The magazine is split up into sections which will make the reader know more in dept of what they will find within the magazine. Magazine name along with the page number. Gutters – the gaps between the columns of text. The font is thin and quite stretched across the box out. House Style – a magazines distinctive design that distinguishes it from its
competitors. Masthead – The name and logo of the magazine. Kerning - the space between letters. Gutters – the gaps between the columns of text. Borders – the gaps at the edges of the page House Style – a magazines distinctive design that distinguishes it from its
competitors. Sell Lines – Text on the cover that helps to sell the magazine to the audience.
Kerrang!’s sell line is “life is loud” Sans serif font – fonts like Impact, or Agency FB, which do not have little bars (serifs) on
the end of the letters. Body copy refers to the text of your written articles, which should be produced as a
printed presentation to accepted industry standards, e.g. correct use of language, font
size, word limits etc. Usually written in columns. The Lead – the introductory paragraph of an article. Usually written in bold or
capitals. Main cover picture underneath the bands name. Magazine’s
Cover Price
and Date Of
Publish Bar code Masthead – The name and logo of the magazine. The little images that are with the text is : Anchorage – The way in which text helps to pin down the meaning of a picture and
visa versa. Pull quote- this is a quote from the text it’s self to either make it seem important or used for exaggeration. The red plus sign in a black circle indicates that you can turn the page to other pages within the magazine. The different colour of the text makes it stand out and must mean that it is important or significant for the reader to know about. Images that illustrate the text that is below, it also gives you a better insight of what the text is about. House Style – a magazines distinctive design that distinguishes it from its
competitors. Heading for the images that are below. Borders – the gaps at the edges of the page. Drop Capitals – Really big letter, which start off an article. Main image of the feature which takes up most of the first page. Masthead – The name and logo of the magazine. 13-16 years To entertain. To educate Preliminary task music magazine The conventions I have used are my masthead being constant throughout my magazine to ensure that the pages has that link together, the banner on the contents page is from the cover is then incorporated into the contents page for the readers. For the images I used pull quotes on the front page then I took the pull quote from the contents page to the double page spread to ensure that they linked together, also I had to add captions to all the photographs to let the readers know a bit about the photo it also helps them to may be understand the images. When it comes to the article I started the article with a drop capital as I thought that was effective, then I made sure that the borders which is the spaces around the edges of my article pages were the same both size. I had to ensure that the gutters were the same too which they are the spaces between my columns. The spacing between the lines and the letters were hard to get right as we had to justify the text which sometimes the text would stretch across the whole column which would be a difficult thing as it may have effected how it would all be viewed. The double page spread has picture credits when you say who took the photos then the article has by lines which are just telling you who wrote the article. So my pages linked together I made sure I created my own house style for the magazine. I did some conventions research which helped me understand and interrupt each convention properly but also I got to be as creative as I wanted on how to put the conventions on my magazine. The technology I used wasn’t that hard to use as I had used it previously although it had been awhile so it took some time getting back use to it. The branding of my magazine was consistent as I made sure that I carried on the same style and colour scheme all the way through also I made sure that the content was aimed towards my target audience. I used mise en scene by making sure that the clothes and body language in my photos was related to the different styles of popular music as this is how my photos link to the genre of my magazine. When creating my magazine I considered the colours that would appeal to my target audience although certain colours may make you feel a certain way which means I had to choose my colour scheme to be a more lively and bright. The bright colours were representing that that girls are young and carefree. With the masthead the two different colours was to make it look like they were becoming 3D which then would make the masthead more unique to my brand, the heart instead of the simple dot was so that my masthead corresponded with the brand image I was trying to portray. The layout I wanted to do for three pages changed as I began to explore new techniques although I never changed the whole layout idea because I never wanted to ruin what I had researched and found out. The front page layout got changed because when I started piecing it all together it did not look so good so I never put the box out on the top left corner so that you was still able to read my masthead, I later on realized that the pull quote blocked parts of my main image so I moved it to the empty gap under the competition and used purple lines to break it up from the competition part and I didn’t just add pull quotes to the side of my magazine I put images to illustrate the quotes. The contents page was changed drastically for the better as what I had originally thought out was to have the text in the middle with images about the edges with my banner continuing through but with the competition at the bottom of the page and the masthead would be placed in the top left and then I would of left a gap to put the title ‘What’s inside?’ With the main feature above the banner in the bottom right corner and then finally a main feature lead would be above the banner bottom left corner. The things that stayed the same for this page was the pages being in the middle just I broke them up with the purple lines I used in my front cover. The images I put on either side of the text illustrating as many of the pages as I could, the main feature lead stayed as I got a photograph of my main feature on the bottom left of my page. The masthead and the title got merged into a huge banner at the top and then I added in the websites of where to reach the magazine also I added a welcome note from me the editor of the magazine to make it more professional as I saw it in all of the magazines I looked in for my research I put the three top pages in a different colour and box to make them stand out so the reader would look at them first. I brought through from the front page the colourful flowers that were behind the competition page they’re still in the top right corner as this would be contributing towards my house style and brand image. For my double page spread I was going to make it quite simple but then realised that it wasn’t that conventional so I changed it to three images instead of a whole strip across the top of the page. The background of the colour pink looked too plain so I interrupted the purple lines in but I changed the transparency to make them blend in and to mellow the colour tone. I put the masthead in the top left corner again to keep that linking the page also that goes with part of my house style. I used two different fronts on this page as I felt the title needed its own front to stand out but still easy to read from far off, the article was written in Arial front as I wanted to keep it simple as my readers would like as well. I added how you could reach my main feature by all the social networking sites as modern technology is the key to my audience’s attention. I used my initial ideas on how to lay out the article as I didn’t want to completely change all of it just some elements weren’t that good now I look back on it. The other only thing I changed was the pull quote I made the text wrap around it instead of just putting the pull quote above the article for a much more conventional look. question 1 My magazine represents the image that people see young girls that they’re all happy, young and care-free. This is the social group that I aimed towards as I thought that they would be a good market to be aiming a popular music magazine at all because of how they would like to read about their favourite celebrities or just general gossip. So my magazine was there to offer the social group for pop music lovers. The magazine represents by giving a positive image of young girls within the social groups about today. I chose my models because they are within my ‘age range’ for my target audience which then makes my audience niche as my magazine appeals to only that specific category of young people. I’m not specifically representing disabled youngsters although the female gender of disabled youngsters is included as my magazine is for that specific age range disability doesn’t have anything to do with who out of the age range can read this magazine. I do not represent the male gender with my magazine as I was being stereotypical that women, young girls read magazines more than the male gender. question 2 My media product is aimed at young girls aged 13- 16 so my ideal institution to distribute my magazine would be Egmont publishing group as they have published children’s books and the magazine I looked at in my research called ‘we <3 pop’ which that magazine has to same target audience this allows me to have a rival which then would make this magazine have its unique abilities to stand out for people in the age range I stated to read and buy it. Egmont aim to entertain so having such a wide range of reading resources with magazines included would help educate too. The institution is one of the largest UK magazine publishers for children which would be ideal for my target audience. They sell millions of books/magazines a month which would help me get recognised across the UK. Egmont’s books and magazines are there to entertain and appeal to that specific age range which then allows that young child to use their imagination by having their favourite characters which would get them to engage their interests through topics and their attitudes these reading materials are for as young as 3 years to early teens although my magazine is more for the teens it still can be published by Egmont because of their magazine target age. Egmont works with the best entertainment brands to ensure that the media products are put on the right channels in which the product appeals to. Here are the brands Egmont works with: Cartoon Network, HIT, Disney, Mattel and Nickelodeon. They work together to create magazines which will entertain their targeted audience which is 13-16 year old girls. They are not just UK based as they are one of demarks leading companies and Scandinavia’s leading media groups but in the UK they publish books, magazines, eBooks and apps for children and their families to enjoy together. The type of books they publish are fiction and picture books which is why a magazine fits quite well on the picture side of things also the character books that they produce are so that children grow to become passionate readers. Their aim when making magazines is to make them fun being they believe that you learn better when you’re having fun. question 3 The audience for my media product would be the female gender as of the stereotypical appeal of pink represents the female gender. My music magazine would only appeal more to the female gender because I didn’t think that I would be able to create a magazine that would appeal to both genders or just the male gender as I’m a female it is easier to related to my audience although I may not be the age range in which my magazine is aimed at I still can relate as I have a younger sister around that age which gives me a better insight of what girls her age would like to see in a pop music magazine for their age range. The photographs and layout also would appeal to my target audience because of the photos are of younger looking girls or people who the younger girls would look up to and admire, the layout on the other hand is because of my research I know exactly what would appeal to who I was aiming my magazine at I just need to ensure that my magazine all links to my target audience. The age range I was going for was between 13-16 years of age because the magazine I researched their target audience is the same in which I based mine around too. the lower middle class would be interested in buying their children ,my magazine as it would educate them but also entertain them, skilled working class would buy my product because of the fact they would like to educate their child further, working class parents or families would only get my magazine if the child was interested and needed to be entertained for a few hours and the people with the lowest income would get my magazine to help with education and to also give them something to entertain them for a while. My magazine has a niche audience because I am only aiming it at young teenage girls who like to keep up with the latest chart music and gossip. question 4 I am using the celebrities and the music genre to attract the readers as the same with the colour scheme I’m hopefully getting the attention of my target audience. I would like to think I attracted my audience by using an unusual colour scheme which would draw them into have a look inside. The colours I used were different than any within my class or from what I had researched because that would fit in with my house style of my magazine. I addressed my audience with simple English not so complex just making sure that it was easy to read for the age range of my magazine, as I would like to make sure that my magazine is easy to read but also something that my target audience would enjoy. I could make my magazine available as an app or an eZine as using eZines would mean that my magazine is using convergence by bringing my hard copy to an online more modern version this would help attract more of my target audience because they are most likely to go on social networking site in which I could then advertise my magazine for them to read. Also I could ensure that my magazine has posters, displays on buses and at blockbusters, outdoor advertising, cinema advertisement, TV advert, I could be interviewed on the radio about it, I could put certain promotions in a newspaper for my magazine which should attract more buyers and is an old fashioned way of engaging with a modern audience. I could include synergy in with my magazine by having a specific brand of cosmetics or TV show that I work with constant as then I could advertise their products and include them with my magazine sometimes too. question 5 The technologies that I have used are quite simple and not too complex for me to use as I had previous experience. The main technology I used was photo shop which helped a lot as I was able to change images or manipulate them into looking differently into how they are supposed to look or I could completely change the view. I used this program to crop some photos from my from page like my main image I needed to cut out around the young girl or Lily Smiles as she is referred to in my music magazine. The tools that helped me cut her out were the magic wand and I used the background rubber to zoom in and smooth the edges for a neater finish. With the other photo’s I used the lasso tool to clear most of the edges as they had the same background colour which was easier to remove. For the rest of the magazine I used shapes, the line tool, text tool and I also played about with the saturation, contrast and brightness to get the image looking better but more professional like magazine photo’s should be like in my opinion. Well I was okay before but now I have a better understanding and knowledge of the program in which I hopefully reflected in my magazine. The tools I used some I had used previously but I now know how to use them in a much more efficient way to increase marks and to ensure media product has to best outcome that I could achieve. I used Tumblr as an online folder of all my work because it is much easier also fits in with today’s new modern technology of using the internet. It was more effective than an actual folder as you could post things to show progress and you can actually see that you are making progress. There are some issues with using tumblr as you may have posted something in the wrong order or you do not have access to the internet at home or you just don’t have access to a computer to finish work that is due in for a deadline. I found it easy at first then I started to post things in the wrong order as I had fell behind although I like the way it shows my progression throughout every stage that I post. My audience could access my magazine online as I can have two copies an Ezine and a hard copy allow a wider audience within my age range target. question 6 The preliminary task was a great way to refresh all my old photo shop skills as I said I had previous experience from using photo shop. This allowed me to excel in how my photographs looked as I knew how to manipulate them once they was taken also I knew what angles and effects would work with my genre of magazine. I know more about the music magazine industry which has allowed me to have a good insight of what I needed to achieve to get the best outcome of my magazine even though it never turned out that good. I have gained a better understanding of photo shop, Prezi an survey monkey as they have been the key online and software resources that I have used both on the trial run of my magazine which was the school magazine I did as well so the build-up of that should of resulted in me gaining a much better understanding on how to construct a magazine although that didn’t seem to be the case. Before I started construction on my magazine I had little knowledge about the magazine that are available today although as we got into detail about the editors for different magazines I got to really understand that there is more to a magazine than what meets the eye you need to go into great detail to ensure that the magazine is a huge success. In my opinion my music magazine was much better as I went unique with my colour scheme which meant that there was no other product with those colours also I had my magazine pages pink to appeal more towards my target audience as I thought that the colours were appropriate to my age group whereas my school magazine was my trial run which I did trial and error on a few areas because I needed to make sure did the best I could on both although my music magazine grade never reflected that like my school magazine did. Overall I feel that my music magazine is better because I had a better understanding of the conventions which meant I knew how to apply them correctly also my skills were more advanced as I had refreshed my memory when doing my school magazine. I also believe that my music magazine shows more of my photography skills along with how I can plan and research a magazine and put the findings into construction to create a music magazine with such a unique point of view.
Skills developed
• I now understand the production process of a magazine which has allowed me to put my knowledge to use whilst creating my music magazine.
• I thought that my photography skills were okay but now I have done this project I feel they have developed into such great detail as I planned to the very last detail for my photographs so that the outcome was how I expected it to end up like so this proves I have developed my photography skills throughout the project.
• My understanding of the photo shop tools are in great depth now as of building on previous knowledge so I know the tools much better and I am able to get a much more professional finish when using the correct tools.
Knowledge developed
• I am able to use the correct terms when talking about my magazine such as the conventions I know which is which and I am able to apply my knowledge of the terms in my work.
• Marketing wasn’t so hard to understand as I put it in my own words to ensure that I knew exactly what it was about and how to use marketing to get your media product out in the public eye.
• When we was looking at how synergy could be interrupted into media products it was a bit tricky to understand but as the lessons went on I understood more and more about synergy and how to use it correctly with a media product.
• Learning about proliferation and how it affects my magazine was good and my knowledge of this has broadened because I now know more that I started.
• Convergence was one of the easiest words to understand and interrupt into my work because the meaning was simple which meant easy to apply to my magazine.
question 7
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