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Career Skills Workshop
Transcript of Career Skills Workshop
Career Skills Workshop 2013
Outline of Topics:
The Job Search
Creating an Effective Marketing Strategy
Utilizing Your Marketing Tools
- Communicates priorities
- 1 page summary of your life
The Cover Letter
- Allows more detail and a personal touch to show potential employers
- Supplements the resume/CV
I. Job Search Process
II. Developing a Marketing Strategy
III. Perfecting Your CV/Resume
IV. Using Your Cover Letter Effectively
V. Interview Tips
- Leading with LinkedIn
- Using social media
- Employers seeking specialized skills
Use words like "founder," "manager," or "consultant" without explaining exactly what you did
Make it boring and standard
Step 1: Say what you are.
Step 2: Say whom you help.
Step 3: Say how you make their life/work better.
Step 4: Give proof that you are credible.
How to Make a Good Headline
“Big Idea Salesperson with Track Record of Success in Construction Sector”
Job Search Websites
Correspondence Emails with Potential Employers
Make the Subject line specific:
- "“Over-Achieving Operating Executive – Firstname Lastname”
- NOT “Responding To Job Post."
-Start with reason for email
- Use bullet points for lots of details
- Use simple wording
-Ways to start email:
"Dear..." "Good afternoon Mr...."
- Ways to end email
"Best," "All the best," "With anticipation," "With many thanks," "Respectfully yours"
- Strengths and Weaknesses Chart
- Capitalizing on Strengths and Minimizing Weaknesses
- Fit In and Stand Out
Identify Opportunities and Threats
Fit In - How do I fit into this company?
Stand Out - Why should they choose me over other applicants?
Using themes: Altruist, survivor, dedicated toiler, unusual background, risk-taker
- Don't undersell yourself
- Balance and compensate
- Play against type
- Fit the company profile
The Big No's
Don't write "references available upon request"
In fact, don't list references unless asked to
Limit your use of "my" and "I"
No basic computer literacy
No high school info
No broad and general objective statement
Don't leave unexplained gaps in time
- Main subject of study
- Academic Awards
- Study Abroad
- Short-term programs
Nature and quality more important than amount
Doesn't have to be directly related but should prove interest
Focus on achievement and impact
Wide range of experiences
All kinds of activities
Shows that you interact with others and are a leader
Commitment and passion
Keep the following in mind:
- depth of involvement
- something unusual
Cover Letter General Tips
- Focus on what you can do for the company
- Show your knowledge of the company
- Customize each letter to the company and position
- Address your letter to a specific person
- Keep the length to one page
The Big No's
Don't go over one page
Don't simply repeat what's on your resume
Don't overuse "I" statements
Don't be vague
Don't use a passive ending
Don't forget to sign the letter
Opening Technique - Name Dropping
"During your visit to UCSB last fall, I had the pleasure of hearing you address the issue of FuelCO oil rigs off the coast of Santa Barbara."
"Juliette Nagy mentioned your company has opened a division of sporting goods and suggested I contact you."
"Chaim Isenberg of the Grenwich and Co. accounting firm suggested I contact you regarding opportunities in your warehouse division in Champagne."
Research the Company and come to the interview prepared
Arrive on time (that means 5-10 minutes early)
Start with an ice-breaker
Answer all questions calmly
Make sure to ask questions about the company (2-3 is best)
Always always always follow up!
More General Tips
Think of your overall marketing strategy - always go back to your strengths
Always bring a notebook, pen, and a copy of your resume
Always be knowledgeable about the company and if possible your interviewer
Try to make a connection with the interviewer
Don´t assume your interviewer has read your resume
Latest Interview Trends
Using Skype, phone, or group interviews to screen candidates
First impression even more important than before
High impact CV gets you an interview
Behavioral questions – competency interviews
Fit In and Stand Out
Top Behavioral Interview Questions
How do you handle a challenge? Give an example.
Have you ever made a mistake? How did you handle it?
Describe a decision you made that wasn't popular and how you handled implementing it.
What do you do if you disagree with someone at work?
Common Interview Questions
Tell me about yourself.
What are your strengths/weaknesses?
Why should we hire you?
Why do you want this job?
Where do you see yourself in 5 years?
How many cows are in Canada? (Google)
What kitchen utensil would you be? (Bandwith.com)
On a scale from one to ten rate me as an interviewer. (Kraft Foods)
A penguin walks through that door right now wearing a sombrero. What does he say and why is he here?" (Clark Construction Group)
Quiz Question 1
Which private company is the largest employer in the United States?
E. Bank of America
Quiz Question 2
What is the minimum wage in the United States?
E. There is no minimum wage
What's the minimum working age in the United States?
Quiz Question 3
How many days does it take to start a small business in the United States on average?
Which company was founded by a college student in a Harvard dorm room?
Which of these companies does not locate its headquarters in Silicon Valley?
Name the founders of the following companies.
Why are manholes round?
My Contact Information
Name: Alessandro Bordoli
Find me on LinkedIn and Facebook with that name as well