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Engaging Social Media
Transcript of Engaging Social Media
Wednesday 8th May 2013 Nicola Osborne
EDINA Social Media Officer Sophie Good
Heriot-Watt Digital Marketing Officer & What your research is about and what it aims to achieve.
Processes, updates, changes of approach – to the extent that such transparency is appropriate and acceptable.
Quirky, playful and accessible content around your work and research area.
Publications, presentations, press mentions and materials that reflect research outputs and expertise.
CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES. What should you share? What should not be shared? Commercially sensitive data or other material your employer/PI would not want shared or that might breach guidelines.
Personal information about colleagues, participants, those at partner organisation that might breach Data Protection law or ethical guidance.
Material (images, discussion board posts, tweets, etc.) that might impact on your own professional reputation or the credibility of your research.
Anything you would not want a funder, professional peer, project partner, or future employer to see or read. Some examples... Peter Matthews, lecturer at the School of the Built Environment, Heriot Watt University http://drpetermatthews.blogspot.co.uk/ https://www.facebook.com/ScienceIsSeriouslyAwesome Science is Awesome https://www.facebook.com/IFeakingLoveScience I F**king Love Science http://timesonline.typepad.com/ https://pinterest.com/cruk/ https://twitter.com/jtotheizzoe http://www.youtube.com/itsokaytobesmart https://twitter.com/ahrcconnect http://blogs.lse.ac.uk/impactofsocialsciences/ Why use Social Media? Social spaces are go-to spaces for expertise and advice.
Offer new ways to tell stories, to engage in dialogue, to reach out to your audience(s).
Rank highly on Google, Bing, etc.
Can enable direct access to key figures from Principal Investigators to Research Councils to press and potential research participants.
May generate media interest in your work, new collaborations and other unexpected opportunities.
Offer inexpensive ways to raise your own profile and that of your research.