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Videos: Going Viral?

Uploading videos onto YouTube, and strategies for aiding them to "go viral". (Originally designed for #cnmac10)
by

Bex Lewis

on 10 September 2011

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Transcript of Videos: Going Viral?

Videos: Going Viral? YouTube, created in 2005, is a video sharing website on which users can upload and share videos, and create themed playlists of favourite saved videos. In March 2008 it was estimated that it would take 412.3 years to view all YouTube content. A more professional version is Vimeo. Video Platforms: 56.com, 5min, 6.cn, 9you, alCachondeo, Bebo, Blip.tv, Bofunk, BollywoodHungama, Break, BuzzHumor, Buzznet, Chilevision.cl, ClipFish.de, ClipLife.jp, ClipJunkie, Clipser, ClipShack, CollegeHumor, CrunchyRoll, Current, Dailymotion, dalealplay, Disclose.tv, DivXStage.net, DoubleAgent, eBaumsWorld, eHow, elRellano, elpolvorin, eSnips, ExpertVillage, Facebook, FairyShare, Flurl, FunForMobile, FunnyJunk, FunnyorDie, Glumbert, Google Video, Graspr, GreekTube.org, HowCast, HowStuffWorks, iShare.Rediff, Izlesene, Jokeroo, Kewego, ku6, Libero.it, LiveVideo, LiveLeak, MediaBum, Megavideo, Metacafe, MilkandCookies, Miloyski, Mojoflix, Mojvideo, MonkeySee, MusicMaza, Myspace, MyVideo.de, Newsy, NothingToxic, Novamov, own3D.tv, Pinkbike, Photobucket, PokerTube, PWNorDIE, RuTube.ru, RetroJunk, SantaBanta, Sevenload, Sina, Snotr, Spike, Stagevu, StreetFire.net, StupidVideos, SuperNovaTube, Tangle, TeacherTube, TheOnion, TinyPic, TipExhibit, TotallyCrap, TrailerAddict, Trilulilu.ro, tu.tv, Tudou, vbox7, VeeHD, Veoh, Videa.hu, VideoCopilot.net, VideoJug, Vidiac, Vidivodo, VideoWebTown, VidPK, ViiKii.net, Vimeo, Vioku, VReel.net, WeJew, WeGame, WorldStarHipHop, Yahoo Videos, Yikers, Youku, YourFileHost, YouSportz, Youtube, YummyBun, Zoopy, zShare.net Setting up a YouTube Account http://www.youtube.com/user/sldm42 What makes a video viral? Create a YouTube Channel Uploading a Video Responding to a Video Some Viral Videos Pre-existing file on hard drive
Record on Webcam Record on mobile phone Will be a variety of settings options, including 1. Originality
2. Making a fool of yourself
3. Music with a foreign accent
4. Explosions
5. Parody
6. Pranks
7. So bad it's good
8. Sincere
9. 'Good Enough' technically
10. Short http://www.videojester.com/viral-video.html Post the video everywhere you can http://tubemogul.com/ Promote it
Email it to friends & contacts
Embed it in your blog
Post it on Facebook & Twitter
Make it easy for people to find & forward Spontaneous works better than 'intentional marketing' Content overrides quality Don't use copyright material Produce a lot - no one quite knows what makes a hit Make something people can remix with their own content Use 'shocking' headlines The front page of YouTube gets around 30 million unique users per day. Many people don't get past 'most popular, top favorited, most viewed' - so the ultimate is to get your video on the front page of YouTube Social Amplification * Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
* Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
* MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
* Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
* Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
* Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook. http://techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/ Respond to comments & encourage new ones with controversy, get friends to start the commenting conversation going... Use a good thumbnail image There's no magic bullet! Create, Upload, Optimise, Amplify Dr Bex Lewis on Twitter:
@drbexl @digitalfprint @bigbible @sfdo
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