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Speech is Power

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Alexa Bastelica

on 17 January 2017

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Transcript of Speech is Power

What is the juxtaposition in this Army Commercial?
Juxtaposition is when an author contrasts words, images or ideas.

Think of the Tide commercials where they put two white shirts next to one another to show how clean shirt was washed in Tide detergent was....
An exclamation is when an author includes an emotional statement, often indicated by an exclamation mark (!).

Think of these bored and hungry kids...
Repetition is when an author restates an idea using the same words.

Think of a commercial like this one for "Head On"....
Types of Persuasive Rhetorical Devices...
Speech is Power
Parallelism is when an author repeats a grammatical structure.
Restating the same idea through a variety of ways in
order to reinforce concepts and unify the speech

“If you have an important point to make,
don’t try to be subtle or clever. Use a
pile driver. Hit the point once. Then
come back and hit it again. Then hit it a
third time – a tremendous whack.”
-Winston Churchill

In other words….say it loud and clear and again and again and….yes, again.

Slowly and grimly they advanced, not

knowing what lay ahead, not knowing

what they would find at the top of the hill,

not knowing that they were so near to the

What idea is being restated in this passage?
Rhetorical Question
Posing a question which has a clear or inherent answer. A question not meant to be answered.

A literary device in which the writer or speaker refers either directly or indirectly to a person, event, or thing in history or to a work of art or literature


A metaphor is a figure of speech which makes an implied or hidden comparison between two things that are unrelated but share some common characteristics.

Metaphor Example
“All the world’s a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts, His acts being seven ages.”
– William Shakespeare
Big Brother:
Now a reality television show in countries across the world, the term Big Brother comes from George Orwell’s dystopian novel 1984 (he, in turn, may have taken the phrase from a WWII-era billboard). Whereas it once just described a familial relation, “Big Brother” is now shorthand for referring to mass surveillance and abuse of government power.
Restatement Example
Biblical Allusion
“It is raining so hard, I hope it doesn’t rain for 40 days and 40 nights.” This makes a reference to the biblical story of Noah and the ark he built. He was told by God that it would rain for 40 days and 40 nights and flood the land.

“He was a Good Samaritan yesterday when he helped the lady start her car.” This refers to the biblical story of the Good Samaritan.

“She turned the other cheek after she was cheated out of a promotion.” This comes from teaching of Jesus that you should not get revenge.

Speech is Power
Speech is to
Many speeches are examples of
-- speech or writing that tries to get the audience to think or act in a certain way.

Persuasive techniques & rhetorical appeals are the
that a speaker or a writer uses to
an audience. Most speeches use a mixture of persuasive appeals.
Old and new, young and old.
Means persuading by appealing to the reader's

Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.

Pathos (Emotional)
Persuading by the use of reasoning:
with a
and supporting

Logos (Logical)
All men are mortal.
Socrates is a man.
Therefore, Socrates is mortal.
Ethos (Ethical Appeal)
Ethos represents
or an ethical appeal
This is done by:
mentioning the experience or expertise of a company/ a person has
A doctor's opinion (think proactive)
Ethos is used to create
Example 1
in roofing contracting is evidenced not only by our
100 years in the business and our staff of qualified technicians
, but in the
decades of satisfied customers
who have come to expect nothing but the best.”
Example 2
“John is a forensics and ballistics expert working for the federal government for many years – if anyone’s qualified to determine the murder weapon, it’s him.”
Example 3
“If his
years as a soldier
taught him anything, it’s that caution is the best policy in this sort of situation.”
Full transcript