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Finance 423

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by

David Levitas

on 6 December 2013

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Transcript of Finance 423

Escape
Industry Analysis
Fostering Local Partnerships

To be the leading provider of world class global tourism experiences and to offer the most comprehensive marketing solutions to industry challenges.



To interpret, develop, execute, and deliver solutions through branding and marketing to satisfy client needs.

Problem
Goal:
SF Best Practices
LA Best Practices
San Diego
Yantai
Our Vision
Our Mission
San Diego's...
Lack of international recognition
Small marketing budget
Competition with other cities
Providing San Diego Tourism Authority with innovative strategies by utilizing our current resources to increase the number of international leisure travelers.

Alcalá de Henares
Campinas
Chinese Travel in CA
Chinese Market
International Partnerships
Implementation Map
Our Strategy
Implementation
Sister Cities
SDTA
Connect
Grow
Global Market: $1.088 Trillion
Chinese:
$102 billion
Youth:
$217 billion
Adventure:
$263 billion



$2,932 receipts/person
Largest Source of California's Overseas Travel
900% growth since 2002
700,000 yearly visitors
Tours, sightseeing, historic sites, museums
Sightseeing, relaxing, independent travel
Entertainment, shopping, luxury accommodations
Why it will work for San Diego?
Yes, it already has begun!
15 sister city partnerships; 2 in China
San Diego Symphony
World renowned Pacific Rim Park
San Diego-Yantai Friendship Society
Key influence in creating the San Diego-Yantai Partnership
Formal development in 1985
San Diego Symphony
Opportunity with Yantai
Yantai Week 2014
Team Escape
Research Findings
45% of U.S. market share
Shopping
Lodging
Theme Parks
Simon Malls
Westfield Malls
Best Practices
Starwood
Hyatt International
San Diego Zoo
Safari Park
Sea World
2015 Centennial Celebration
SeaWorld
Golden Week
"Tourism Year of Russia" in 2012
LA & Bordeaux
China & Russia sign a tourism exchange agreement in 2006
37%
47%
2008 to 2012
2012 - 2013
"Year of Language" in 2009
"Tourism Year of China" 2013
Connect
Involvement
Prepare
Sustain
Grow
Sister City International (SCI)
SanDISCA
Year of Cultural and Artistic Exchange
Celebrate 50 years of friendship
Memorandum of Understanding
2014 U.S.-China Sister Cities Conference
15 Cities
Strategy Implementation with other cities
Create International recognition
Branding
"The Birth Place of California"
Prepare
Sustain
Participate
Cultivate
Brand
Align
Promote
and strengthen international relations
San Diego as an international destination
the growth and development goals
culture and education
Glamorous Beijing: World City
"Today's celebration is not just about traveling to Beijing or
Los Angeles... It is also about the cultural and economic benefits of tourism between our two great destinations.

~Ernest Wooden Jr.
President & CEO for LA Tourism
Kayla Smith
Kim Nguyen
Kate Edgecombe
Dining
Taylor Kahle

Alexandria Sherrod
Erica Orgon
Pacific rim fusion dishes

Authentic Chinese cuisine
Drew Chasse
Crystal Dossman
Tyler LaMarch
Alex Mecado
David Levitas
Travis Wolfe
Melissa Rosas
Welcoming Community
Fostering Economic Growth
Strengthening Ties
Introducing Cities Icons to new audiences
International Press
San Diego Symphony welcomed in Yantai
Hosted by Universal Studios Hollywood
Donations and Sponsorships
Promote Awareness for Cultural Tourism
Shared Vision
Introduction
Research Findings
Best Practices
Strategy
Implementation
Conclusion
Overview
Full transcript