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Transcript of Finance 423
Fostering Local Partnerships
To be the leading provider of world class global tourism experiences and to offer the most comprehensive marketing solutions to industry challenges.
To interpret, develop, execute, and deliver solutions through branding and marketing to satisfy client needs.
SF Best Practices
LA Best Practices
Lack of international recognition
Small marketing budget
Competition with other cities
Providing San Diego Tourism Authority with innovative strategies by utilizing our current resources to increase the number of international leisure travelers.
Alcalá de Henares
Chinese Travel in CA
Global Market: $1.088 Trillion
Largest Source of California's Overseas Travel
900% growth since 2002
700,000 yearly visitors
Tours, sightseeing, historic sites, museums
Sightseeing, relaxing, independent travel
Entertainment, shopping, luxury accommodations
Why it will work for San Diego?
Yes, it already has begun!
15 sister city partnerships; 2 in China
San Diego Symphony
World renowned Pacific Rim Park
San Diego-Yantai Friendship Society
Key influence in creating the San Diego-Yantai Partnership
Formal development in 1985
San Diego Symphony
Opportunity with Yantai
Yantai Week 2014
45% of U.S. market share
San Diego Zoo
2015 Centennial Celebration
"Tourism Year of Russia" in 2012
LA & Bordeaux
China & Russia sign a tourism exchange agreement in 2006
2008 to 2012
2012 - 2013
"Year of Language" in 2009
"Tourism Year of China" 2013
Sister City International (SCI)
Year of Cultural and Artistic Exchange
Celebrate 50 years of friendship
Memorandum of Understanding
2014 U.S.-China Sister Cities Conference
Strategy Implementation with other cities
Create International recognition
"The Birth Place of California"
and strengthen international relations
San Diego as an international destination
the growth and development goals
culture and education
Glamorous Beijing: World City
"Today's celebration is not just about traveling to Beijing or
Los Angeles... It is also about the cultural and economic benefits of tourism between our two great destinations.
~Ernest Wooden Jr.
President & CEO for LA Tourism
Pacific rim fusion dishes
Authentic Chinese cuisine
Fostering Economic Growth
Introducing Cities Icons to new audiences
San Diego Symphony welcomed in Yantai
Hosted by Universal Studios Hollywood
Donations and Sponsorships
Promote Awareness for Cultural Tourism