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B2B SOCIAL MEDIA STRATEGY

RPM
by

mauricecflynn flynn

on 20 February 2011

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Transcript of B2B SOCIAL MEDIA STRATEGY

B2B SOCIAL MEDIA STRATEGY
FOR RPM - WORKING SESSION MONITOR - What does RPM
own in Social Media Space? STRATEGY - What could/should RPM
own in B2B Social Media? CREATIVITY - How can RPM own this space? PLAN - Next steps
needed to deliver EXPERIENTIAL MARKETING NATURAL SEARCH = No2
Top = becauseexperiential.com
Not a rich experience PAID SEARCH = zero
Top = ID/Ignite
Tactical Tested? EDUCATIONAL
London Met, FT, Kogan
Training strategy? VENUES
NUS, Tussauds
Partnership strategy? DIRECTORIES
FreeIndex, MyCustomer
Which ones important? MISC
Amazon
Personal profiles? MEDIA
Marketing, Event, PRnewswire
Online PR strategy? EVENT MARKETING
Media, Exhibitions, Jobs, Suppliers
What do they know? RPM LTD
EXPERIENTIAL MARKETING NEW WEBSITE DIRECTORIES LINKEDIN
RPM LTD
59 people
RPM Digital Group
Slideshare
75% complete add specialties MEDIA ASSOCIATIONS
ISP Email Blog
Say&Do Twitter
RPMLtd Misc Youtube
RPM Campaigns Flikr
About RPM Ltd DEVELOPMENT STAGE BIG BRANDS SAVVY
BRANDS DIGITAL
AGENCIES GURUS SELF CENTRED TRIAL RE-STRATEGISE CONTENT CURATION AND SHARING WE ARE HERE! AGENDA? SECTOR STATUS? RPM STATUS FUTURE DEVELOPMENT? WHERES THE SPACE? INTELLIGENT CREATIVE SUPPLIERS AD AGENCIES EXPERIENTIAL DIGITAL MEDIA THE POWER OF LIVE HOW TO ...? SWEET
SPOT RICH CONTENT PORTAL LINKEDIN
Live Brand Experience Network
ie serious must-join network for experiential and event pros TWITTER
I Wish My Live Events Buzzed!
ie fun, intriguing with a call to action/follow YOUTUBE = Leaders in Brand Experience
ie attract big brand decision makers / egos to co-create free content with us FACEBOOK
We love live events!
ie fun, relevant,
consumer focused,
encourages response Forums Bookmark sites WHAT MIGHT IT LOOK LIKE? NEXT STEPS Creative brainstorm Skunkworks team Agile plan Get going! RPM CORPORATE - ASSOCIATES

- Internal Comms Network - 118 members / 50% directors / top 10 IC group / self sustain / lead generating

- http://internalcommstoday.com - b2b expert meta community - links to b2b networks - 2000 high value visitors pm w/o ads

- Results = dialogues on going with 50 IC decision makers - training plans proposed for 20 - finalising plans for 4 SEEDA, FSA,
QinetiQ, NuffieldHealth - also City Police

- NB High pricing means training programmes lead to projects
Full transcript