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Copy of Social Media: Network Peninsula Edition
Transcript of Copy of Social Media: Network Peninsula Edition
Network Peninsula Presentation
Define Your Objectives
Traffic To Website
Awareness Of A Cause
Generate Positive Feedback
Engage With Current Customers
Golden Circle by Simon Sinek
WHY I like to show this at the beginning of many presentations...
To help you utilize Social Media with a Clear Purpose!
Knowing HOW without WHY is like having a GPS for your road trip, with no destination point set.
18 The Magic Number
Enlist in Mil./ Be responsible for a child, but no drinking?
Businesses waste HOURS on Social Media b/c No "Why"
Am I Presenting Today?
Define Your Target Market
Seems Like Marketing 101 but this foundation is why many businesses fail!
Jim Hick's Story
Multiple Targets (Example: DDS)
Activity: Create your own Avatar
Which Platforms are Right For You?
(Where is your avatar?)
Over 300 Social Platforms!
Time Is Money!
Allocate Specific DAY & TIME to schedule weekly posts.
Are you Overwhelmed by the thought of Social Media?
You're NOT Alone...
2nd Largest Search Engine
300+ Hours of Video Uploaded per Minute
Trend: Quickly Consumable Content
YT Videos are great content to share on other platforms!
Utilize hashtags on twitter!
Primarily Info Source
With CTA (Call To Action)
WHY- What is in it for them?
With CTA (Call to Action)
A virtual pinboard where you can organize and share images and videos you discover on the web.
Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”
80% of Pins are Re-Pins
Upload to your website before sharing
42% of online women use Pinterest.
34% of adults 18–29 years old use Pinterest.
28% of adults 30–49 years old use Pinterest.
Personal Page vs Business Page
Violates Facebook Regulations
Cap on Friends
87% of adults 18–29 use Facebook.
73% of adults 30–49 use Facebook.
63% of adults 50–64 use Facebook.
56% of adults 65+ use Facebook.
77% of adult females
on the site and 66% adult males.
80/20 Rule for Algorithm
(Think of your Avatar)
Likes, Comments & Shares
Check In and Tag to
expand your reach!
@ Mentioning= Tagging
32% of all Internet users are using Twitter
Real Time Conversations
Twitter: Tweet = Facebook: Post
140 Character Limit
Men. 29-50. Urban vs. Rural.
Create Your Own Avatar!
Types of Pets
Be as specific as possible!
Now...where are they already?
Check Stats on Groups Before Joining-
1st, 2nd & 3rd Level/ Group Connections
Recommendations & Endorsements
LinkedIn Friend Requests
Linkedin Relationship Manager
Combined Analytics on H. Suite/ Rignite
Apply this Data to Your Overall Marketing Strategy!
Keep It Real!
Humanizing Social Media
Care About Their Problem
Hands Down #1 Referral Source? WOMM