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Copy of Social Media: Network Peninsula Edition

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by

Katie Seifert

on 11 March 2016

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Transcript of Copy of Social Media: Network Peninsula Edition

Social Media:
Network Peninsula Presentation

Define Your Objectives
Traffic To Website

Awareness Of A Cause

Generate Positive Feedback

Product Research

Engage With Current Customers
Parking Lot
Golden Circle by Simon Sinek
WHY I like to show this at the beginning of many presentations...
To help you utilize Social Media with a Clear Purpose!










Knowing HOW without WHY is like having a GPS for your road trip, with no destination point set.
"Who Says"
18 The Magic Number

Enlist in Mil./ Be responsible for a child, but no drinking?


Businesses waste HOURS on Social Media b/c No "Why"
WHY
Am I Presenting Today?
Define Your Target Market
Seems Like Marketing 101 but this foundation is why many businesses fail!


Jim Hick's Story


Multiple Targets (Example: DDS)
Activity: Create your own Avatar
Which Platforms are Right For You?
(Where is your avatar?)
Over 300 Social Platforms!
hoot
suite
Time Is Money!
Action Item:
Allocate Specific DAY & TIME to schedule weekly posts.
Facebook

Twitter
LinkedIn
Instagram
Pinterest
?
?
?
Are you Overwhelmed by the thought of Social Media?
You're NOT Alone...

2nd Largest Search Engine
300+ Hours of Video Uploaded per Minute
Trend: Quickly Consumable Content
YT Videos are great content to share on other platforms!
Twitter
Utilize hashtags on twitter!
Educational Videos:
Primarily Info Source
With CTA (Call To Action)
Promotional Videos:
When
Where
WHY- What is in it for them?
With CTA (Call to Action)
Getting Started:
http://bit.ly/1C1GMOO
A virtual pinboard where you can organize and share images and videos you discover on the web.
Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”
80% of Pins are Re-Pins

Upload to your website before sharing

42% of online women use Pinterest.

Younger Demographic

34% of adults 18–29 years old use Pinterest.
28% of adults 30–49 years old use Pinterest.
Personal Page vs Business Page

Violates Facebook Regulations
Cap on Friends
Insights
Multigenerational
87% of adults 18–29 use Facebook.
73% of adults 30–49 use Facebook.
63% of adults 50–64 use Facebook.
56% of adults 65+ use Facebook.

77% of adult females
on the site and 66% adult males.
80/20 Rule for Algorithm
(Think of your Avatar)
*Proximo Example*
Engagement=
Likes, Comments & Shares
Check In and Tag to
expand your reach!
@ Mentioning= Tagging
32% of all Internet users are using Twitter
Real Time Conversations
Twitter: Tweet = Facebook: Post
140 Character Limit

Demogreaphics:
Men. 29-50. Urban vs. Rural.
Create Your Own Avatar!
Gender
Age
Industry
Interests/Hobbies
Geo Location
Education Level
Income Level
Types of Pets
Be as specific as possible!

Now...where are they already?
Check Stats on Groups Before Joining-
Click"i"
1st, 2nd & 3rd Level/ Group Connections
InMails Purchased
Recommendations & Endorsements

LinkedIn Friend Requests

Linkedin Relationship Manager
Analytics/ Insights
Combined Analytics on H. Suite/ Rignite
Apply this Data to Your Overall Marketing Strategy!
Keep It Real!
Humanizing Social Media
Be Authentic
Care About Their Problem
Build Relationships
Hands Down #1 Referral Source? WOMM

Full transcript