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Harbourfront Vivocity Fieldwork

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by

piggy weixin

on 27 March 2014

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Transcript of Harbourfront Vivocity Fieldwork

Harbourfront Vivocity Fieldwork
Site 1 : Singapore Cruise Centre
There are more retail shops than food stores.
PULL

and
PUSH
factors
Results of the questionnaire:
Site 2 : Vivocity Boardwalk
Warming up:


Land use survey:
2nd FLOOR
1st FLOOR~
3rd FLOOR
MAKING SENSE
Table on the places served by....(pg 8 of geog booklet)
Post-fieldwork tasks:
My group and I came up with this hypothesis that people come here to admire the water-front scenery. However, our hypothesis was wrong as we had gather evidences that people come here mainly to shop and for the attractions (USS).
We have also found out that there are more Caucasians than Asian tourists visiting the Harbourfront Vivocity area.
PULL FACTOR
EVIDENCE
PUSH FACTOR
EVIDENCE
Different types of facilities




Water-front scenery and scenic beauty

Singapore's largest retail and lifestyle destination

Convenient ways to get to and back from Sentosa area.


Availability of local food
Open-air playground, GV cinema, Sentosa Boardwalk and hyper markets.

Tropical landscape of Sentosa boardwalk.

Vivocity

By cable car. By foot using Sentosa boardwalk. By car or Sentosa Express.

Food courts in vivocity
Distance of boardwalk is too long.




Humid weather in the morning and in the afternoon.


Ticketing is required to enter Sentosa. Some may not wish to visit as they have to pay.
It takes around 500 metres to reach Sentosa from Vivocity. Many elderly may not want to walk this far.

The rooftop amphitheatre in Vivocity and the baordwalk were humid during daytime.

$1 per entry per person is needed in order to enter into Sentosa from boardwalk.
Site 3: The Vivocity Rooftop Garden
DONE BY:
Khoo Wei Xin (Leader)
Jenna Tan (Photographer)
Lee Wen Hui (Assis Leader)
Youngmin Noh (Time Keeper)
Madhuri (Scribe)

THANK YOU FOR YOUR KIND ATTENTION!! :D
Q1. Tourists who travel by ferry
Q2.
Wave Master
Batam Fast
Sinoferry
Primaferries
Indo Falcon
Batam centre & Sekupang
Batam centre, Sekupang, Harbour Bay
& NongsaPura
Batam Centre, Sekupang, Waterfront, Tg. Balai & Tg. Pinang
Batam Centre, Harbour Bay, Batu Ampar, Nagoya & Jodoh
Batam, Bintan, Tg. Pinang & Desaru
a. FASHION: 1
b. FOOD (RESTAURANTS): 3
c. FOOD (CAFES): 3
d. GIFTS & HOBBIES: 5
e. SPORTS:
f. OTHERS: -SPA: 2
-CRUISE SHOPS: 7

1
2
BINTAN
BATAM
NONGSAPURA
PHOTO CREDS: GOOGLE
The Vivocity serves as a convenient stop for the tourists heading or coming back from Sentosa or Universal Studios.
Our Field sketch of Vivocity
Making Sense:
WHY IS VIVOCITY LOCATED IN THIS SPECIFIC LOCATION?
It is because Vivocity would serve as a convenient stopover for those going to Sentosa and Universal Studios. Vivocity seeks to develop gourmet food and shopping tourism where tourists may organise their trips to enjoy certain cuisines and shops.




OPPORTUNITIES VIVOCITY IS FACING
People who are visiting Sentosa or Universal Studios will most likely stop over at vivocity. Hence, these tourists will have a high chance of dining/shopping at vivocity.


CHALLENGES VIVOCITY IS FACING/MAY FACE IN RELATION TO TOURISM


Vivocity lacks signage regarding the layout of the shopping mall. This might affect tourists who are unfamiliar with the shopping mall. Hence this would be a discomfort for tourists. Also, despite being the biggest shopping mall in Singapore, if Vivocity does not continue to improve on its uniquity and range of shops, tourists or even locals might seek other shopping malls with a wider range of choices and uniqueness.
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