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Hamilton & Gifford (1976)

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by

Marc Green

on 2 May 2018

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Transcript of Hamilton & Gifford (1976)

Aim
To investigate the effects of illusory correlations on perceptions of people
Method cont....
Group A had 18 positive statements, 8 negative
Group B had 9 positive statements, 4 negative
Participants were asked to answer questions about the membs of each group
Results
Participants judged that Group B were worse/ had more undesirable qualities than Group A
Because Group B was smaller, their negative statements were magnified more
Conclusion
Illusory Correlations were made by participants
The negative behaviours of Group B were magnified because the group was smaller
This led to participants thinking that Group B were more negative people
Method
Researchers asked participants to read about 2 different groups
Group A had 26 members, Group B had 13 members
This difference created a majority and minority group
Participants had to listen to positive and negative statements about people from each group
Hamilton & Gifford (1976)
To test the Illusory Correlation
Full transcript