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Outcome 1; Know About Research Methods and Techniques

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Becky Guest

on 20 September 2013

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Transcript of Outcome 1; Know About Research Methods and Techniques

Outcome 1; Know About Research Methods and Techniques
The following presentation is confirmation regarding my knowledge of research methods and techniques. In this presentation I will be touching upon the following subjects:
Research Methods
E.g. primary; secondary; qualitive; quantitive.
Research Techniques
E.g libraries; internet; reading; archives; interviews; observations; questionnaires; surveys; and focus groups.
Information Trail

An information trail is the product of your research logs. It's the trail you leave when you log page URL's, indexes, page numbers, dates, image URL's etc. The purpose of a research trail is to track exactly when, and where you have sourced specific research information from.
Storage of research and results is when you categorize, collate and name folders to store your material relative to your research information and results. It is profoundly important to keep your materials and research safe in encrypted folders, on a USB stick, and having backup copies in general in case you get hacked, or lose your material. Storing your research under different subheadings makes it easier to navigate and find the results you're looking for.
"Primary" means any research content being referred to consists of your own work. Including results, research logs, reviews, blogs, or anything of your own research. Primary research has proven to be a popular method because of the "evaluative, subjective opinion" aspect. It has a much more personal and evaluative approach which could be more suitable depending on the situation and circumstances. Some examples of primary research are;
Surveys (Voxpop etc.)

"Secondary" research means to source information from sources other than your own, from places such as blogs, public texts, authors, articles, web pages, and media in general. Secondary research is the best suited method for precise and highly accessible information. In some cases it is the only source of information available to the researcher; e.g for historical information.
Quick and cheap.
Queries easily verified by re-evauluation.
Depending on the size of the research project, it can be time consuming.
Respondants interpretation could be skewed and difficult to comapare due to variation on opinion.
Researcher could be biased depending on circumstance.
Can never be sure if interviewees/respondants are being honest.
Ease of access.
Quality of research can't be guaranteed.
Quantitive is the term used for information which is considered purely statistical. It is most commonly found in the form of web hits, ratings, and other commonly occuring statistical data. Quantitive is most appropriate for research instances which require hard, clean, statistical data.
[Data example]
Qualitive is indicative of a more personal approach to research. It mostly consists of surveys, interviews, questionnaires, and observation. Qualitive research is most useful when you want to primarily find people's opinions on the selected subject matter, or research project.
Easy to interpret.
Conveniant if you need statistical data.
Usually easy to obtain.
Provides a narrow insight due to the limit of numerical data.
Brilliant for researching people's personal opinions.
Low reliability on valid responses from public.
People can be dishonest.
Libraries are usually a very reliable source material which can be used for qualitive, and quantitive research. Though, there can be a few pro's and con's using books for a research project— books can be biased the author; they mostly cannot be subject to change, either.
popular techniques
The internet is becoming a more and more popular and reliable research technique. Although, it depends on which web pages the individual user sources their information from. The internet is also highly accessable and available to the majority of the public, and very simple to navigate. You almost always find the information you're looking for.
[Self; information trail/research log]
Collate means to sift and select, organize, such as chronologically, alphabetically, by content, or indexing. It is an extremely useful technique used to keep things in order such as research information and internet archives. It makes it easier to sift through certain information to find what you're looking for.
For my comparison I'm choosing to compare the Quantitive and Qualitive research methods.

As Qualitive is indicative of a more personal approach to research, with surveys, interviews, observation as it's techniques it is most useful when you primarily want to source people's opinions and perception of the selected subject matter, or research project for accurate results.
Research methods.
Research techniques.
Information trails.

[Research methods]
Questionnaires, Surveys, and Interviews
My overall impression to research methods and techniques such as qualitive, quantitive, surveys, interviews, etc. are they're a very structural and organized way of researching and following statistics. My personal view about organizing my research materials and results are that it makes it very simple to navigate by collating and sifting material to organize, categorize, and find specific sources of information.

For example, if I needed to source links from my information trail, I would simply open my "Information Log" folder to find the links I'm looking for.

Logging, collating, and sifting are extremely beneficial when you have a multitude of information to keep in order, follow and store during your research. I personally cannot imagine a scenario which these popular research methods could hinder my results.

The above techniques are extremely useful if you are conducting primary research, as they're simple to organize, relatively cheap, and give the researcher freedom to branch out their research as they see fit.

Questionnaires, surveys, and interviews are most helpful when you want to form results on public perception and opinion. However, these techniques offer low validity due to no guarantee of honest responses.

As quantitive equates to information which is considered purely statistical, it is most appropriate for research instances which require hard, clean, and accurate statistical data.

Both methods are highly useful for research, but depending on what you're researching, one is usually far more beneficial and efficient than the other.
[Qualitive and Quantitive]
I believe that methods such as qualitive research favour techniques such as surveys, interviews, and questionnaires because they offer a much more intimate approach to your initial research.

For example, if you wanted to conduct a questionnaire and ask people what their favourite movie was using a quantitive research method—it would be exceptionally inefficient since it provides a narrow insight due to it's limitation of numerical data.
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