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PSYCHOLOGY

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Monique Louise Maglaqui

on 29 November 2014

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Transcript of PSYCHOLOGY

PSYCHOLOGY
Food psychology is a study of the factors which affect our perception and consumption of food.
What is Psychology. (2012, March 30). Food Psychology | What is Psychology? Retrieved November 2, 2014, from http://www.whatispsychology.biz/category/food-psychology
What factors affect what, how and why we eat?
physiological state
gender
the people we eat with
color
smell
sound
texture
personality
taste
preferences
packaging
craving
cultural background
focus
vanilla
mint chocolate
chocolate
Which of these flavors are most likely preferred by people who are
impulsive, easily suggestible and idealistic?
C
O
L
O
R
SMELL
very berry strawberry
pralines n' cream
rainbow sherbet
Which of these flavors are most likely preferred by people who are
tolerant, devoted and introverted?
How do these factors affect our perception and consumption of food?
SOUND
chocolate chip
coffee
chocolate
Which of these flavors are most likely preferred by people who are
dramatic, lively, charming, flirtatious, seductive and gullible?
rainbow sherbet
rocky road
pralines n' cream
Which of these flavors are most likely preferred by people who are
aggressive, engaging and a good listener?
TEXTURE
mint chocolate chip
chocolate chip
Which of these flavors are most likely preferred by people who are
argumentative, frugal and cautious?
butter pecan
TASTE
chocolate chip
coffee
Which of these flavors are most likely preferred by people who are
scrupulous, conscientious and a moral perfectionist?
rainbow sherbet
CRAVING
chocolate chip
coffee
Which of these flavors are most likely preferred by people who are
analytic, decisive and pessimistic?
rainbow sherbet
Food, in the end, in our own tradition, is something holy. It's not about nutrients and calories. It's about sharing. It's about honesty. It's about identity.
Louise Fresco
Monique Louise Maglaqui
BS Psychology
University of the Philippines Diliman
foodgasmik
BaskinRobbins - Press Releases - BASKIN-ROBBINS REVEALS WHAT YOUR FAVORITE ICE CREAM FLAVOR SAYS ABOUT YOU. (2013, July 16). Retrieved from http://news.baskinrobbins.com/Press-Releases/BASKIN-ROBBINS-REVEALS-WHAT-YOUR-FAVORITE-ICE-CREAM-FLAVOR-SAYS-ABOUT-YOU-43a.aspx

Does Color of Food Affect Taste? [Video file]. (2011, May 25). Retrieved from

Dunkin' Donuts Flavor Radio (2012 Cannes Lions) [Video file]. (2012, July 26). Retrieved from

Food Cravings - Why Do We Crave Certain Foods? [Video file]. (2012, November 5). Retrieved from

Hidden Personality Traits Revealed Through Your Favorite Ice Cream Flavor | Reader's Digest. (n.d.). Retrieved from http://www.rd.com/slideshows/hidden-personality-traits-revealed-ice-cream/

Music While Eating Changes How Food Tastes [Video file]. (2014, June 17). Retrieved from

What is Psychology. (2012, March 30). Food Psychology | What is Psychology? Retrieved November 2, 2014, from http://www.whatispsychology.biz/category/food-psychology

Why Crispy Foods Are The BEST FOODS [Video file]. (2014, January 12). Retrieved from

Why People Taste Things Differently [Video file]. (2013, July 23). Retrieved from
References
monique.maglaqui@gmail.com
+63.927.817.0001
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