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NMPrague #4 // Transmedia

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jaroslav svelch

on 4 August 2014

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Transcript of NMPrague #4 // Transmedia

media convergence favors certain kinds of storytelling
Henry Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”
studied by film scholars and media scholars (also “television scholars”), industry interest
Geoff Long: transmedia storytelling, negative capability
Henry Jenkins: Convergence Culture
Jason Mittel: “new television” studies
a media franchise accessible from many entry points
the primary concept is a fictional world or an “ensemble cast”, not a single narrative
J.R.R.Tolkien: On Fairy Stories (1947) – the concept of secondary world (x fabula and sujet)
myths, fantastic, genre literature, post-folklore
“vast narratives”: R. E. Howard, E. R. Burroughs
H. P. Lovecraft: Cult of Cthulhu – he let his friends write stories set in his universe
transmedia is based on active audience which collects puzzle pieces
collective intelligence, interpretative communities, forums
audiences exist even after discontinuation of certain shows – Doctor Who
texts are ambiguous: spots of indeterminacy (Roman Ingarden), negative capability x overdesign
Matt Hills: his Doctor Who study: a fictional event (Time War) is being mentioned repeatedly, but never shown – with the exception of short bits in the Doctor Who Annual, which is primarily targeted at fans
Jason Mittel: Narrative Complexity in Contemporary American Television
many branches of entertainment industry use the transmedia approach, and not only entertainment
ARGs: Year Zero game: marketing, or content?
according to Jenkins, ideally all texts are on the same level and contribute to the overall experience
in fact, it is still more “canon” + peripheral texts
problems: continuity, canon management (George Lucas) etc.
often it is but a marketing ploy
quality control – how can you coordinate these vast narratives? how expensive is it?
transmedia authorship ~ screenwriters' strike
how does media convergence change the ways in which we tell stories?
transmedia storytelling
transmedia storytelling
who is into it?
David Bordwell: a work of art has its value because of its boundaries, it is separated from the rest of the world (Aristotelian structure of narrative)
the path the reader/user takes impossible to control
Nezapomeňte se podepsat!!!
Odpovědi na cca 2-4 věty.

1. Jaké byly podle Zittraina nevýhody proprietárních sítí jako Compuserve oproti Internetu? (1 b.)
2. Jaký je pohled R. Williamse na vztah médií a společnosti? (1 b.)
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