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SEO / IA Best Practices

A look at how SEO and IA can work together to bring the best results

steve rose

on 13 August 2010

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Transcript of SEO / IA Best Practices

Understanding search behaviour
Improving search experience
Making content easier to find
Increase traffic / conversions SEO Guiding principle Make pages primarily for users (Google Guidelines) What is SEO? Understanding behaviour, goals & motivation
Designing an experience to match users goals and motivations
Designing products that help users to complete tasks & achieve goals Make pages primarily for users (Google Guidelines) What is IA? IA Guiding principle SEO brings visitors to your site
IA helps turn those visitors into customers
SEO helps IA to understand user language / goals (via inference)
Good IA makes happy users. Happy users link back. SEO improves
SEO & IA work together to deliver more completed user tasks (a.k.a. conversions)
Full transcript