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Multimedia communication in business
Transcript of Multimedia communication in business
Invite interaction, and inspire action.
multimedia presentations can help to enhance communications, get a complex message across to a wide audience, and influence clients and investors. If your organization has divided into different locations and it is difficult to manage face-to-face meetings with your employees, take a look at video conferencing. The intranet is an especially interesting tool when used to disseminate important organizational information to your employees on a secure and private network.
It resembles that of an internal website and its main goal is to share information with those within your organization. Information overload. Because it is so easy to use, it can contain too much information at once. The ability to communicate is
one of the most significant factors in business success. Engage and motivate employees.
Direct change management.
lead to financial crisis. External communication Internal communication Build brand and reputation
Help pitch to client and potiential How multimedia presentation
of business communications represents
an effective tool companies can use. Types of communication
in business Text Communication * It's the most common form of multimedia communication in a computer user's day-to-day activities.
* Text communication is also the oldest form of multimedia communication, as the first computers displayed text only. it includes such areas of Internet use as: reading a website,
reading and writing email messages
and instant messaging. Image Communication * It is a form of multimedia communication that many users enjoy daily. Examples include :
browsing an online photo album,
opening and viewing images attached to an email
and looking at photos that accompany stories on news websites Audio Communication * It is a Web-based multimedia communication.
* This form involves receiving a message through an audio format. Examples include:
listening to an online radio station
playing a music file. Video Communication * It is a form of multimedia communication through video. It is common on many websites,
the websites of television stations. Multimedia Tools Used to Communicate And while nothing compares to meeting with your employees face-to-face, video conferencing does allow for visual recognition, and your meetings will soon become more personal and engaging than those occurring over a phone line. PowerPoint it is among the most-easy-to-learn software for business executives.
Pretest your delivery to get critical feedback. Include : animations,images, and audio
help audiences with varied learning and listening styles, and to add some variety, humor, and fun to the presentation. PowerPoint gets a bad rap for boring audiences to death, but used appropriately,
Don’t give your entire speech in the PowerPoint, and by all means, never read your PowerPoint verbatim. Flash a software product to produce multimedia presentations,
including: video, interactive web pages or slide shows Use Flash for your company’s website,
to highlight new products
to report corporate philanthropy Email Marketing and Social Media For external communications,
the email inbox is still the best place to reach customers.
Effective email marketing communications tell
why you are reaching out,
what you want the readers to know,
what you want them to do .
Companies have also been sold on using social media to Video & Podcasts Video communicates faster to wider audiences than writing
Videos can make use of people, sounds and images
Companies are using YouTube to host videos that present products, offer training or give overviews of the company. Podcast : are short audio messages that businesses can use as an alternative.more cost-effective, way of delivering important messages.
Because they are much more portable, given the ubiquity of mp3 devices, they are ideal for presenting recurring messages, such as a monthly message from the CEO. It doesn’t take much energy out of the user, in the sense that you can sit and watch the presentation, you can read the text and hear the audio.It is multi sensorial. It uses a lot of the user’s senses while making use of multimedia, for example hearing, seeing and talking. It is integrated and interactive. All the different mediums are integrated through the digitisation process. Interactivity is heightened by the possibility of easy feedback. It is flexible.Being digital, this media can easily be changed to fit different situations and audiences. It can be used for a wide variety of audiences, ranging from one person to a whole group. It takes time to compile. Even though it is flexible, it takes time to put the original draft together. It can be expensive. As mentioned in one of my previous posts, multimedia makes use of a wide range of resources, which can cost you a large amount of money. Too much makes it unpractical. Large files like video and audio has an effect of the time it takes for your presentation to load. Adding too much can mean that you have to use a larger computer to store the files.