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Coca-cola experiential marketing campaign

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by

Hannah Hassard

on 24 October 2014

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Transcript of Coca-cola experiential marketing campaign

MARKETING AIM
Overview

LABOUR CAMPS
THE NEGATIVES
Opinions Of Campaign based on social Media
SUCCESS
"People don't buy
for logical reasons,
people buy for
emotional reasons"
Coca-cola experiential marketing campaign

Success Continued.
Branding
Statistics
ARWA
Target Audience
Other Ads
References
BBC
The Guardian
Visual Culture Blog
The National.ae
http://www.newyorker.com/business/currency/coca-colas-happiness-machines
Youtube Commenters
Our Opinions
Controversy
Full transcript