Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


4P for BMW

No description

Anna Tereshina

on 23 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of 4P for BMW

BMW is ...
a German automobile, motorcycle and engine manufacturing company founded in 1916
a part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz
Key Product features:
Luxury segment
High Quality products
Excellent brand pull
Good service

2012 saw BMW ranked as the world’s most reputable company by Forbes.com.

Key promotional features:
Strong brand pull due to excellent marketing over the years
Company relies on pull strategy more than push strategy
Top of the mind positioning in automobile brands

Key pricing features:
Premium pricing
Pricing helps create the “Want” feeling
High cost of marketing to maintain brand image

4P for BMW
Key Distribution features:
Lean distribution model
Dealers and showrooms get good margins
Good provision for spare parts
Full transcript