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Walt Disney

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by

Suha Abusuliman

on 13 May 2013

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Transcript of Walt Disney

.. ABOUT DISNEY .. The Walt Disney company is one of the largest media and entertainment conglomerates .
with operations covering four key businesses:
- Media Networks .
- Studio Entertainment .
- Parks and Resorts .
- Consumer Products. .. BCG Matrix .. " To make people happy " " To be one of the world's leading producers and providers of entertainment and information " .. VISION STATEMENT.. .. MISION STATEMENT.. SWAT ANALYSIS S-Strengths Vast & divers portfolio .
Incredible customer service .
Acquisition of Pixar Animation Studio .
Diversification . W-Weakness Constant need of successful creative material .
High cost of operations .
Lack of development property .
Lagging consumer products
revenue . O-Opportunities Increasing Impact in music industry
Expansion into untapped geographic areas .
Expand radio operation .
Reuse Of past portofolio . Threats Struggling global economy
Rapid pace of changing media and technology
Competition with Universal Studio Company .
Unionized work force . .. ABOUT DISNEY .. The Walt Disney company is one of the largest media and entertainment conglomerates .
with operations covering four key businesses:
- Media Networks .
- Studio Entertainment .
- Parks and Resorts .
- Consumer Products. We have chosen Media networks unit as stars because it’s growth in income is high. In one of the exhibits provided by the company it’s shown that in year 2006 income is $3610000000 but in year 2007 it increases to $4284000000 and market share also high, i.e. Walt Disney owns numbers of diversified media channels. Media Networks and Broadcasting “STARS” Walt Disney’s studio Entertainment is Question mark because the growth is high, but it’s market share is low and the revenue from Studio Entertainment has shown a decreased by 1%. Entertainment
“QUESTION MARK” Parks & Resorts
“CASH COW” Parks and Resorts unit of Walt Disney as Cash Cow because market share is high, but growth is low, i.e. the growth in operating income of this unit in year 2004 is $1077000000, year 2005 $1178000000, year 2006 $1534000000 and in year 2007 $1710000000 which is comparatively low. Consumer Products of Walt Disney are pets/dogs because the growth in this business unit is low and also the market share is low. Also, recently Walt Disney sold off it’s stores under a franchising agreement. Consumer Products
“DOGS” .. Benefits of BCG .. Simplifies management the BCG is an effective management tool and it offers a good framework for resource allocation among various units.
Better decision making, The BCG allows for the making of comparisons so as to measure the growth and development rate in specific industry.
Popular matrix even though BCG matrix may be among the oldest matrices ever formulated.
It is also the most common and best known matrix taught all over the world. .. Recommendation .. Product development by creating great entertainment that people want to experience

Market Penetration by greater marketing efforts in their different segments .
Full transcript