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Sotheby's Listing Presentation

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Christopher Vincent

on 25 August 2013

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Transcript of Sotheby's Listing Presentation

In a time of global communications and global markets,
THERE IS ONLY ONE TRUE INTERNATIONAL REAL ESTATE BRAND

Christian Dubois & Christopher Vincent
Serving Canmore & Banff
Our Promise to You
Through excellence and dedication, we strive to provide our clients with successful and rewarding experiences. Our team of professionals market and sell quality properties by providing access to the most powerful brand and network in the real estate industry while always acting in the best interest of our clients
Sotheby’s first-ever sale was that of a library of several hundred scarce and valuable books
HERITAGE
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby's Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
THE BRAND
SOTHEBY’S INTERNATIONAL REALTY®
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
WORLDWIDE PRESENCE
The Sotheby’s International Realty brand was established to connect the finest real estate companies to the most prestigious clientele in the world. Today our network boasts more than 12,000 sales associates in over 660 offices in 49 countries and territories, sharing thousands of referrals around the world.
SOTHEBY'S INTERNATIONAL REALTY CANADA
Sotheby's International Realty Canada is a proudly Canadian national corporate brokerage, with
real estate offices across Canada including Vancouver, Downtown Vancouver, West Vancouver,
North Vancouver, Victoria, Salt Spring Island, Qualicum Beach, Whistler, Revelstoke, Sun
Peaks, Calgary, Old Montreal, Westmount, Mt. Tremblant, Quebec City, West Island, Oakville,
Niagara-on-the-Lake and Toronto and now Banff / Canmore. Sotheby’s International Realty Canada serves our clients with an experienced team of real estate, marketing and financial professionals committed to providing you with superior service, marketing expertise and the highest ethical standards in the industry.

Aligned with our network partners in over 42 countries and over 550 real estate offices
Sotheby’s International Realty Canada's sales representatives provide an exceptional level of
service and design and execute intelligent, exciting and strategic sales and marketing programs.
By utilizing the renowned brand and by drawing upon the practical experience of our people, we
are uniquely positioned to present real estate opportunities to a far-reaching and exceptionally
qualified client base.

Quite simply, Sotheby’s International Realty Canada presents an unparalleled opportunity to
showcase exceptional real estate to the most qualified local, national and international audience.
Successfully marketing unique properties,
REQUIRES UNIQUE SKILLS.

APPRECIATION FOR THE TRUE VALUE OF BEAUTIFUL THINGS
Truly special properties are different at every level, and they require real estate services that are as well. We take great pride in presenting to the world unique places and their stories, using our innovative marketing tools, our global network and our relationships with discerning buyers to perfectly match time-honoured properties with those who will give them new life. Over the years, we have developed innovative marketing tools and contacts with some of the most qualified buyers in the world.
DIGITAL MARKETING CAMPAIGN
International Marketing for Every Listing
Canadian real estate now attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 506 million annual online impressions and dozens of premier publications.

Unrivalled Online Marketing: Over 506 Million Annual Impressions

According to the National Association of REALTORS®, close to 90% of today’s homebuyers use the Internet in their real estate search. In this era of the digital real estate consumer, Sotheby’s International Realty Canada is the only real estate company to deliver over 506 million annual online impressions.
Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including nytimes.com, wsj.com, jameslist.com, telegraph.com.uk, iht.com, ft.com and scmp.com, as well as on sothebysrealty.com, sothebysrealty.ca and sothebys.com.
Online distribution and exposure
Your property listing will be distributed through sothebysrealty.ca and sothebysrealty.com to a number of select highly trafficked real estate, business and lifestyle branded websites with online views in excess of 8 million each month. With most buyers starting their real estate search online the plan to market homes must include proper internet exposure.
DIGITAL MARKETING CAMPAIGN
Local and International Target Marketing
Google Ad Word Campaign
Sotheby's International Realty Canada also offers an entire range of online services that go behind the scenes to help launch a successful marketing campaign and to complement all other online and offline exposure with sales activities.

The Internet is the first choice for people to gather information and real estate is no exception.

In fact, 90% of home buyers start their search online. As a direct result, the Sotheby's International Realty brand invests heavily in Search Engine Optimization (SEO ), pay per click advertising and Google adwords. Google ad words generate instant traffic on demand, placing
our website, in turn, your property in the thick of your target market.

Continuous extensive search engine optimization and monitoring ensures that anyone looking for luxury real estate in Canada will always find Sotheby’s at the top of their search results. We've incorporated key words associated with the area, and the potential demographic and monitor them on a consistent basis.
DIGITAL MARKETING CAMPAIGN
Social Media Marketing
Worldwide and Local
With millions of people on facebook everyday, our page can reach tens of thousands of potential clients.

Ads can be target marketed directly at people within certain demographics and geographic locations.
@Banff_Homes
@CBVincent

Network of over 1,000 people in the Bow Valley. Tied in with real estate professionals from around the world.
PREMIUM PHOTOS
A Picture Says a Thousand Words
When you list your home with Sotheby's International Realty Canada you will receive the most discerning marketing, exceptional client service and excellent photography.
With nearly 100% of buyers pre-scouting your property online it is imperative that the images we use are of the utmost quality, both on our network of websites and in our property brochures.
You can assist in ensuring your home shows it's best. Depending on the strategic marketing plan that is developed, you may want to consider professional staging and landscaping prior to photographing your home. Your representative can assist you in making these decisions.
Canmore Real Estate
Banff Real Estate
Canmore Condos
canmorebanffrealestate.com
Luxury Real Estate Canada
sothebysrealty.ca
PROPERTY BROCHURES
unrivaled access to qualified people
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to promptly create a professionally compelling marketing brochure, printed on the finest materials in full colour.By combining professional photography and attention getting narrative details, your homes's brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Your property brochure will be displayed in our offices across Canada and shared with our affiliates and presented to qualified purchasers.
ANNOUNCING YOUR HOME
Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, we will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to our sphere of influence. By employing a consistent, unique and customized direct
mail campaign, we will be able to skillfully market your home to make the impact it deserves.
DIGITAL MARKETING CAMPAIGN
Realtor.ca and MLS
Realtor.ca is a nationally run website to where members can advertise listings for sale. Customers can search by region, type of home, or price.

Additional links to photos, tours, floor plans, and area information are all available for clients to preview a home.
The MLS is an essential tool allowing subscribing real estate agents to search for properties that suit their client's needs. As members of the Calgary Real Estate Board, our listings are not only searchable by agents in Canmore and Calgary, but throughout all of Alberta.

With many of our buyers coming from within the province, this is an excellent tool to showcase our listings to agents both locally and who may be referring clients to Canmore and Banff.
PRINT ADVERTISING
local news paper advertising, national and international publications
ROCKY MOUNTAIN OUTLOOK
Weekly Bow Valley newspaper with nearly 100% pickup. Ready by locals and visitors alike. Regular advertising in the Real Estate Section of the paper.
Utilizing strategic highly targeted print magazines, our acclaimed "portraits" series advertising campaign elegantly positions the Sotheby's International Realty brand in front of audiences known for buying distinctive properties. Combining the brand with full page full colour co-op advertising you benefit from exclusive corporate rates and prime placement in local, national, and international publications.

Access to many of the world's wealthiest clientele is available through our advertising network of exclusive magazines. Reside Magazine is the in-house magazine for Sotheby's International Realty and is designed to showcase your property to an audience of over 140,000 wealthy and accomplished readers.

Sotheby's At Auction is the Sotheby's Auction House magazine and is distributed to 40,000 of the most affluent, educated and international collectors. Each issue features captivating photography, spectacular details and intriguing visual juxtapositions.

International Architecture & Design is a Canadian distributed publication, directly mailed to Sotheby's clients in Canada as well as distributed in the most highly regarded hotels, clubs and professional offices in the country. These three publications grant you and your home exceptional exposure to the most exclusive network in the world.
SOTHEBY'S AT AUCTION | RESIDE | INTERNATIONAL ARCHITECTURE & DESIGN
TRADITIONAL LISTING SERVICES
Open House
Agent open house tour to showcase your home to local agents and other Sotheby's agents. Public open houses are available upon seller's request.
Signage
A destinctive Sotheby's International Realty Canada lawn or condo sign can be placed on the property. Direct contact information as well as websites are on the signs.
Regular Market Updates
We will keep you up to date on what steps are being taken to market your property. As well, we will provide any feedback on showings or inquiries.
OUR SHARED GOAL IS TO ENSURE A SMOOTH AND SUCCESSFUL TRANSITION
Market research assists in determining the value of your property. The comparative market analysis considers comparable active, sold and expired listings. Your property value is closely tied to the history of prices in your same region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately the selling price will be determined by not only comparable properties but by current buyers. Buyers will establish the “worth” that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include:
Factors Not Within Your Control
Your property's location
Recent property market values
Current economic conditions
Factors Within Your Control
Your property's distinctive and compelling attributes
The physical condition of your property (home and grounds)
The flexibility of your closing date
The ready access of your property for showing
The selection of the real estate representative you choose to represent you.
WHY LIST YOUR HOME WITH US?
Dubois & Vincent Photos
Dubois & Vincent Photos
An Average Canmore Real Estate Photo
Dubois & Vincent Photos
Dubois & Vincent Photos
Inviting. Discreet. Savvy. Refined.
The average Canmore REALTOR® did 14 transactions in 2012
The Dubois & Vincent Real Estate Team did 37 transactions in 2012
Full transcript