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Vplyv reklamy na generáciu X a generáciu Y

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by

Barbora Siagiova

on 2 December 2013

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Transcript of Vplyv reklamy na generáciu X a generáciu Y

Vplyv reklamy a značiek na generáciu X a generáciu Y
Generácia X
Generácia Y
Reklamy a značky
Základné informácie
1978 - 2000
angl. Millennials
nasledovníci generácie X
Základné informácie
1964 - 1981 (približne 49 - 32 roční)
v čase ústupu povojnového populačného boomu
MTV generation/ Gen X/ Baby bust


Charakteristika
Rozdiely
Charakteristika
Hrdinovia
On-line generácia
Vplyv reklám
a znaciek
Full transcript