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Copy of Company presentation: Lufthansa

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by

Rebecca Sprösser

on 20 October 2014

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Transcript of Copy of Company presentation: Lufthansa

Company structure
Introduction to Lufthansa
Strategy
Agenda
Introduction to Lufthansa
industrial sector, kind of business, product range

Company structure
organizational structure, degree of centralization, legal structure

Strategy
SWOT analysis

Marketing
strategy, examples

Interesting facts
caviar consumption, agricultural subsidies
Marketing campaigns
Interesting facts
THANK YOU
FOR YOUR ATTENTION
Company presentation :

Moritz Garten
Lukas Nottarp
Valentin Gralla
Rebecca Sprösser
Lecturer: Roland Matthée, M. A.
Course: 1172 Business English 1 (B2) / IWI

Deutsche Lufthansa AG - SWOT Analysis
List of references
Caviar consumption





Agricultural subsidies
www.lufthansa.com
www.lufthansagroup.com
http://www.marketingclub-dresden.de/media/public/Veranstaltungen/Dirk-Schwarze-Marketing-bei-Lufthansa.pdf?PHPSESSID=63e2fcc5a109ec380b1da8aeb16f31af
http://klaus-heidi.se/en/
www.facebook.com/lufthansa
http://investor-relations.lufthansagroup.com/en/fakten-zum-unternehmen/corporate-structure.html
www.airliners.de
ww.aero.de
www.handelsblatt.de
Passenger Airline Group
Logistics
Maintenance Repair Overhaul
Catering
The Lufthansa Group is a global aviation group.

Marketing strategy
Corporate brand values

quality promise

value for money

leadership

individual caring
Founded: 1926
Number of employees: 117 416 (30. June 2012)
Passenger numbers: 103.1 million (2012) the total consolidated
Fleet Strength: 647 (+ 269 orders)
Share Distribution
Some Facts
Full transcript