Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

location-based services

위치기반서비스
by

David Park

on 25 July 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of location-based services

essence
Indoor positioning system
Trends
Collaborative consumption
Sharing Economy
Driverless car
Reputation management
Location information
Match Making
Local information
opposed to ownership
sharing, swapping, bartering, trading or renting
not what people consume
but
the way
they consume it
A disruption and an opportunity:
Creating Shared Value
Corporate Social responsibility
Reconceiving products and markets
Redefining productivity in the value chain
Enabling local cluster development
a shared utility or a service
with personal information
preference
history at the location
Suppliers: rides, restaurants and shops
reputation
Promotions
deals after offers and acceptances
payments and escrow
Advertisements
matchmakers' slice
reviews and ratings
relationship building
Services
Location-Based
models
one
two
three
obstacles
strength
B2C: matches unmet demand with unused supply
C2C: collaborative consumption
idle assets are married to unmet wants
Uber
Hailo
OpenTable
https://www.uber.com/
https://hailocab.com/
http://www.opentable.com/
Airbnb
Zimride
BlablaCar
Carpooling.com
http://www.carpooling.com/us/
https://www.airbnb.co.kr/
http://www.zimride.com/
http://www.blablacar.com/
location-based social network
Foursquare
Nextdoor
https://foursquare.com/
https://nextdoor.com/
local information
http://www.yelp.com/
Yelp
Craigslist
Zillow
Kimgisa
https://play.google.com/store/apps/details?id=com.locnall.KimGiSa
http://www.craigslist.org/about/sites/
http://www.zillow.com/
Regulations:
Pressure groups with vested interests
Incumbent rivals with established network effects:
first-move or buy-in
The big fours' going local:
Google, Apple, Facebook, Amazon
A booming platform:
ability to build networks of suppliers and users
reputation, reputation, reputation
corporate, suppliers, consumers
AAA corporate image:
admirable, amicable, assured
http://www.google.com/landing/now/
e3 keys
experiment
evolution
Trying to set off at first light
makes long journeys more enjoyable.
network effects
reputation
full scale alliance with Google
access to a user’s locations
AAA corporate image
marketing Strategies
vantage points
Location-based mobile VMS
first contact
operational expertise
corporate image
low risk
non-profit
the platform
Ride-sharing initiative
http://www.vms.or.kr/index.jsp
payment system
non-profit
alliances
profit
marketplace for sharing economy
corp. wide
nation wide
virtual money
pilot project right before the stage gate
swaps
social enterprises
profit
BEP
options
withdraw
stay non-profit
engage
user behavior prediction system
big data governance
László Barabási on predicting human behavior
changeagentdavid@gmail.com
Your company?
Full transcript