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Building a corporate digital strategy: the EU Council example

Presentation at European Communication Summit, 28 June 2013, Brussels

Aurelie Valtat

on 28 June 2013

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Transcript of Building a corporate digital strategy: the EU Council example

The vision
Build and maintain an integrated online presence that reflects user needs and is flexible enough to adapt to changes in a rapidly evolving political and technological landscape
users first
digital first
consistency and alignment
full re-use of content
constant learning
Building a corporate digital strategy:
The EU Council example

“When we change the way we communicate,
we change society”
- Clay Shirky, Here comes everybody
The thinking
The doing
EU Council in a nutshell
European Council
Council of the European Union
General Secretariat of the Council
a multidimensional change management
effort driven by Communications / IT
web / emailing tools
content life cycle management
digital skills package
shift from document to information management
Aurelie Valtat

Media and the EU Council
Challenges or opportunities?
multilingualism and social media
reach into EU countries
re-use of content
visual identity
political voice
IT used to drive digital evolutions
No contact with external audiences
Comms spearheading digital revolution
Interface between public and administration
Full transcript