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Nicolette Chengon 16 November 2012
Transcript of Marketplace Live
-analyze competitor data effectively
-understand importance of advertising and marketing Decision Quarter 6 -chose location of office
-chose target market
-modifications Quarter 2 Outcomes -leader in workhorse
-negative profit Outcomes -net profit of approx. 1.4 million dollars
-3rd in workhorse, leader in traveler Outcome -changed target market
-product modification brand introduced
-open new office Quarter 3 Outcomes Quarter 4 Outcomes -2nd in workhorse, 3rd in traveler, leader in Mercedes
-tripled profit -4th in overall market share
-profit increase of 10 million -brand modifications and new product
-changed target market
-salespeople increased by 5x -overall 3rd in performance
-36 million quarterly net profit