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The Agile Inception Deck

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on 11 November 2013

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Transcript of The Agile Inception Deck

The Agile Inception Deck
by Polymorph
Why are we here?
Digitize existing content
Utilize the digital medium to maximise engagement
Make previously static content interactive
Remain at the cutting edge of education
Accessibility through use of multiple languages
The elevator pitch
SASOL’s Animal Kingdom
SASOL/Random House Struik
Using content from existing SASOL-branded RHS publications to create a series of child-friendly apps that will engage and educate children in a fun way.

These products make business sense as they fill a gap in the App market.
For
South African parents of young children
who
value learning about the natural world
the
“SASOL’s Animal Kingdom” project
is
a suite of educational mobile Apps
that
enriches children’s lives through interactive content on the animal kingdom in their own language!
Unlike
the current printed media
our project makes the content engaging and accessible to younger children.
Reach and engage the South African public through the most ubiquitous medium in the world
Full transcript