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Design Theory and Methodology

IMKE2012
by

Jekaterina Hitruhhina

on 19 October 2012

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Transcript of Design Theory and Methodology

by Jekaterina Hitruhhina
Darja Djatsenko Interviews illustration, advertisment design Valentina Troitskih Academy of Art Aleksandra Ivanova Tallinn, Estonia George Kaljakin Tallinn University, BFM Natalja Gabertsettel webdesign, graphic design Richie Hunt BA in Industrial Design (São Paulo State University, Brazil)
MA in Communication and Semiotics (Pontifical Catholic University of São Paulo, Brazil)
PhD in Communication and Semiotics (Pontifical Catholic University of São Paulo, Brazil and Kassel University, Germany)
Post-doctorate in Film Studies and Semiotics (Concordia University, Canada) Renira Rampazo Tallinn, Estonia BA in Engineering Physics About 4 years ago a friend of mine asked me to help her with templates for business cards and then it all started. It was the first time I got to know the CorelDraw and vector illustration. Later I got to know about Stock images and realised that I can earn money doing what I really like. In the beginnig it was just a hobby which brought me some income. I was noticed and today I work as a graphic designer in a company that offers daily discounts. How do You search for ideas for Your design? I search for ideas everywhere: nature - for colors, architecture - for shapes. How do You develop of your ideas? I make scetcehs on paper, write some notes What do You consider to be the most important part or issue in the designing process? How do you relate to sharing any “professional secrets” or tips with the other professionals in Your field?

Of course I have some professional secrets, but mostly I like helping people and sharing my knowledge with others

•Which of Your designing achievements are You mostly proud of? Why?

Getting to know the Mesh Fill tehniques. For me it was a step forward in vector design from 2d to 3d. In my opinion the most important part in designing process is thinking of a concept and creating sketches. Minsk, Belarus

How did You become a designer? What motivated You to choose this profession?

It’s crative and at the same time it is very utilitarian. That means I can see the results of my work in real life-whether it is a book cover or a tablewear design)


5.How do You search for ideas for Your design?

I used to look through a lot of books, not only about design, different art books, magazines etc. You can never know what will inspire you) Now of course it’s internet, I surf a lot, subscribe for the newsletters of differen art and design websites. But even this is not the most important thing. As I already said, the inspiration is a very unpredictable thing. You should observe all the time, notice every detailpeople, weather, light etc. 6.How do You develop of your ideas? Do You make sketches on paper, layouts in Photoshop or any other software?
I like starting from drawing on paper. That is so natural. Than as usual I scan the drawing and start processing it in computer. I work mostly in Photoshop and Illustrator

= Personal attitude
We are also curious about Your vision and attitude towards the designing process.

7.What do You consider to be the most important part or issue in the designing process?
Sequence (Consistency??? ), because it is very important not to skip things to have the most complete(fullest?) result.
And persistence, because sometimes it seems that nothing comes off but all you need is to keep working and the solution will come))


8.How do you relate to sharing any “professional secrets” or tips with the other professionals in Your field?
As for me it was a rare thing that anybody asked for some tips. But if it happened I shared, because I think it’s normal. Maybe it helped somebody. And by the way sometimes I also need some help) 9.Which of Your designing achievements are You mostly proud of? Why?
I used to participate in design contests and once I won a prestigious prize. I was really proud of that, because I competed very strong rivals and my work occurred to be one of the best between very talented works.



And finally…
if You could describe a designing process with just one adjective, what would it be?

challenging advertising and imogology webdesign, IT
5.How do You search for ideas for Your design?
In today’s people life and their needs

6.How do You develop of your ideas? Do You make sketches on paper, layouts in Photoshop or any other software?
Usually first goes paper and pencil, then simple layouts in Photoshop and after illustrational works

7.What do You consider to be the most important part or issue in the designing process?

Connect to people who will use the product I work on

8.How do you relate to sharing any “professional secrets” or tips with the other professionals in Your field?

Positive

9.Which of Your designing achievements are You mostly proud of? Why?
Apps for entertaining. Because I love to entertain people Learned independently. Motivated by the fact that it is an interesting work related to the aesthetics and the new technologies
Tallinn, Estonia jewellery design 4.How did You become a designer? What motivated You to choose this profession?
It came from childhood. I started to make my first bracelets at age 8 and could not stop. 5.How do You search for ideas for Your design?
It depends on the material I have at the moment. When I buy some new materials for working I never know, what could be done out of these. But usually I make orders depending on the client wish.

6.How do You develop of your ideas? Do You make sketches on paper, layouts in Photoshop or any other software?
Usually I make some photo-sketches, or make some collages out of google pictures to inspire myself and understand, what could be done out of the material. 7.What do You consider to be the most important part or issue in the designing process?
The quality of the product you make. No one will buy the “product” with bad quality

8.How do you relate to sharing any “professional secrets” or tips with the other professionals in Your field?
You secrets make you different from other colleagues, so I better would not share all me knowledge

9.Which of Your designing achievements are You mostly proud of? Why?
The mass order for one Russian offline shop. That was my first ** order.

And finally…
if You could describe a designing process with just one adjective, what would it be? =)

CREATIVE Dundalk, Ireland BA Creative multimedia, DKIT 4. How did you become a designer? What motivated you to choose this profession?

My background includes many years in sales, ranging from the sales floor to a sales manager of a shop. I decided to attend college as a full time student, but first I took a 6 month course so I can adjust to college life. During this course I had to display some modules via powerpoint. My lecturer noticed I had a flair for design and advised me to pursue multimedia studies product designer originally, but besides Product Design I also had the opportunity to experience Interior Design and Graphic Design Brazil 4.How did You become a designer? What motivated You to choose this profession?
Drawing was always my passion since I was a child and I knew that my profession would be probably somehow connected to it. When I was a teenager, I was interested in drawing on the computer (it was the beginning of graphic software possibilities) and because of that, I thought about studying computer science. Then I realized that the point was not just learning the software or the hardware aspects, but the most important was to learn what to do with them. So I decided that design was the best option for me. My older brother was studying architecture back then and I got the chance to know the work of some important architects and designers. I fell in love with Philippe Starck’s work, so I decided that I should become a product designer. 5.How do You search for ideas for Your design?

Repertoire is the key. The creative process involves different steps, but one of the firsts and very relevant is the initial phase of preparation in which you should research about the subject you are working with. However, if you do not have a good repertoire already built, you probably will be not able to take the maximum advantage of the process. My ideas are being nurtured everyday by the conscious effort to improve my general repertoire constantly.

6.How do You develop of your ideas? Do You make sketches on paper,layouts in Photoshop or any other software?

I develop my ideas applying the creative process (apprehension, preparation, incubation, illumination, verification, communication) and more specifically, consciously working on association of ideas by similarity instead of by contiguity. Contiguity is an elementary kind of reasoning in which the ideas are associated because they are next to each other. The everyday experience suggests the proximity and it is poor in terms of originality. On the other hand, similarity is a complex process which generates resemblances that didn’t exist originally; it is a conscious process. It is not the resemblance between two things that allows the association but the association generates itself the resemblance leading to innovative solutions.

My first sketches are made on paper and afterwards on the computer. In terms of software, I am used to AutoCad (2D), SketchUp (3D), CorelDraw and Photoshop. 7.What do You consider to be the most important part or issue in the designing process?
Association of ideas.


8.How do you relate to sharing any “professional secrets” or tips with the other professionals in Your field?

When I worked for the automobile industry, of course there were some “secrets” about the projects that could not be mentioned outside the industry, but my personal professional tips or way of designing are absolutely not a secret. I teach design and surely it includes teaching all the possible tips I can have.

9.Which of Your designing achievements are You mostly proud of? Why?

A series of multidimensional diagrams that is part of my PhD dissertation because these diagrams are the result of a combination of Mathematics, Physics, Semiotics and Information Design.

And finally…
if You could describe a designing process with just one adjective, what would it be? =)
Intriguing. illustration, product design, web-design,Digital Illustration 5. How do you search for ideas for your design?
Google plays a big part in research. I would spend a period on Google to inspire muse. I may even take to the real work and look at nature, buildings and various aspects of life. In my spare time I would spend time on stumbleupon here I can tailor my browsing needs and focus on research for a project
6. How do you develop of your ideas?

I mix my time between Photoshop and paper. I think my preliminary ideas are drafted on paper then it progresses to Photoshop
7. What do you consider to be the most important part or issue in the designing process?
I cannot single out one element. The R&D phase is essential, so is the final planning and right to the finish design. I guess if I was designing for a client the initial brief would stand out to be important though. This is where information and ideas are traded and is a good time for feedback
8. How do you relate to sharing any “professional secrets” or tips with the other professionals in
Your field?
No problem there. There is a saying “if you wink in the dark no one knows you are winking”
So, I am fully open and proud of my work.

9. Which of Your designing achievements are You mostly proud of? Why?
Nothing stands out as WOW right now because when I design I try to beat my last attempt. So, every design I work on I have to be 100% proud of my work.
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