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Web Presentation 2
Transcript of Web Presentation 2
Ken Mahler, John Hirst Diamond Industry What is a woman's BEST FRIEND? DIAMONDS ! BLOOD DIAMONDS - (2006) SOLUTION Diamond Industry nearly 50% come from Central & South Africa - recently Canada, India, Russia, Brazil, and Australia BHP Billiton mines diamonds from EKATI in Northwest Terretories Canada
RIO TINTO also mined from Northwest Territories at a mine called DIAVIK The Official Canadian Diamond Thank You Anna Waughman,
Ken Mahler Why did the location of the diamond mines become of interest? OUTLINE Introduction - Sonakshi
Diamond Industry - Ken
Conflict Diamonds- John
Solution - Anna The mining of diamonds is a 13 billion dollar/year industry Sonakshi Conflict Diamonds The UN's definition:
‘…diamonds that originate from areas controlled by forces opposed to legitimate and internationally recognized governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council.’ John In the 1990's, demand for diamonds threatened by media coverage of conflict diamonds Additional competition was introduced on the supply side as new competitors began to sell conflict diamonds. Successfully marketed as "diamonds are forever" By 1902, DeBeers accounted for approximately 90 percent of the world’s rough-diamond production and distribution. Extensive generic marketing throughout the century ensured significant growth in demand for polished diamonds. In the 1990s the Kimberley Process was established. Corporations had to adapt to stay in the market - BHP BILLITON and RIO TINTO next EXTREMELY COMPETITIVE MARKET Canadian Diamonds have a strong reputation for mining clean, non-conflict diamonds. Ethical new way of establishing market share in cut-throat industry - market Canadian "safe" diamonds Anna Ken Diamonds ARE forever Threat to the industry? GROUP 10