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Value Proposition Canvas

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Jessie Wiewel

on 15 January 2016

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Transcript of Value Proposition Canvas

Business Model Canvas
Customer segments
Value propositions
Customer relations
Revenue streams
Customer Segments
Lean Approach
Product-Market Fit
Value Proposition Canvas
Key resources
Key activities
Key partners
Cost structure
Value Proposition Canvas
Value Proposition
Annoyances before, during, or after a job
Benefits your customer wants before, during, or after a job
Products and Services
Product features
Pain Relievers
HOW your product solves WHAT
Gain Creators
HOW your product creates WHAT
What is the value?
What is the pain reliever?
What is the gain created?
Turn Hypotheses into a Business Model Canvas
Test Your Hypothesis
Agile Developement
Get Product Out There
Minimum Viable Product
What is the most basic prototype I can start selling now?
Lower start-up failure rate
Make products customers actually want
Less risky
Focuses on the customer
About getting out of the building
A Successful Fit
Keep Moving!
Business Plan is a living document
Keeps changing with customers
Full transcript