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Value Proposition Canvas

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by

Jessie Wiewel

on 15 January 2016

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Transcript of Value Proposition Canvas

Business Model Canvas
Customer segments
Value propositions
Channels
Customer relations
Revenue streams
Customer Segments
www.expressiveproductdesign.com
Lean Approach
Hypothesis
Product-Market Fit
Value Proposition Canvas
Key resources
Key activities
Key partners
Cost structure
Value Proposition Canvas
www.franciscopalao.com
Value Proposition
www.expressiveproductdesign.com
Pains
www.expressiveproductdesign.com
Gains
www.expressiveproductdesign.com
Jobs
Tasks
Problems
Goals
www.expressiveproductdesign.com
Annoyances before, during, or after a job
Benefits your customer wants before, during, or after a job
Products and Services
www.expressiveproductdesign.com
Product features
Pain Relievers
www.expressiveproductdesign.com
HOW your product solves WHAT
Gain Creators
www.expressiveproductdesign.com
HOW your product creates WHAT
www.expressiveproductdesign.com
What is the value?
What is the pain reliever?
What is the gain created?
Turn Hypotheses into a Business Model Canvas
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www.franciscopalao.com
Test Your Hypothesis
www.franciscopalao.com
Agile Developement
Get Product Out There
www.franciscopalao.com
Minimum Viable Product
What is the most basic prototype I can start selling now?
Benefits
Lower start-up failure rate
Make products customers actually want
Quicker
Cheaper
Less risky
Focuses on the customer
About getting out of the building
www.clker.com
A Successful Fit
pinterest.com
clipsahoy.com
Keep Moving!
Business Plan is a living document
Keeps changing with customers
Full transcript