Goals & Objectives
PROBLEMS AT QUINTE MRI
- Dr. Syed Haider, Quinte MRI's CEO is expecting recommendations and an action plan in two days from BCMC's Business Development Coordinators outlining a solution to their problem.
STATED PROBLEMS
STATED PROBLEMS
Opportunity to Grow & Outsource
- Waiting list of 14 days worth of MRI scans
- Not meeting scan expectations
- 2 scans per hour
- Heavy overtime schedule
- Only 1 MRI Technologist
- Loss of patient referrals
Background
- Opportunity to compete successfully
- Demand is high
- Average scan rate in the U.S. is approximately 68 per 1,000 people
- Higher cancer rate in Adeline County
- Industry expected to grow steadily
Goals & Objectives
Benton-Cooper Medical Center (BCMC)
Quinte MRI, Inc.
Where
- Private, non-profit, 144 bed community hospital
- Provides primary care for 16,000 residents of Palmer County and regional services to 118,000 people in Adeline County
- February 2002- BCMC's CEO and Board approved the outsourcing of MRI Services to Quinte MRI
is
Competition in Creston County
the
- International Service Provider specializing in medical diagnostic technologies including MRI services
- Annual revenues of $1.5 million
- 20 employees in June 2002
- Served three distinct clients:
- Hospitals seeking to outsource
- Physicians wanting to be partners in an imaging center
- Individuals wanting to operate their own center
Bottleneck
- 200 bed hospital facility, 40 kilometers from Palmer County
- Provides services to a community of 19,000 people
Process Flow Chart
?
6 weeks in......
Quinte MRI’s leased MRI machine is not meeting its expected outputs as projected and is causing concern to both Quinte MRI and BCMC which has begun to lose revenue via referrals away from its clinic. Further, BCMC’s reputation is now at risk which could result in additional loses to the center. The root cause of the problem appears to lie with the scheduling of the scanning operations.
CASE QUESTIONS
GROUP #5:
Yesenia Claros
Melissa Valencia
Addeh Valijan
Lindsay Webb
ALTERNATIVES
1. What is your analysis of the cause of the current bottleneck?
2. Where is the bottleneck in the process?
3. As Dave Wright and/or Kevin Saskiw, what would you recommend?
Hire a New MRI Technologist
Change the Scheduling System
1. Change/Update the scheduling process
2. Hire a second MRI Technologist
3. Transfer the scheduling responsibilities from BCMC
Rankings
The best choice is...
Hire a New MRI Technologist
Change the Scheduling Process
Transfer Scheduling from BCMC
QUINTE MRI