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Transcript of Animal Testing
Overly Sentimental Appeal
Scare Tactics Intended purpose was to persuade the audience to boycott L'Oreal. Was it effective? YES! because... Appeals to audience Mocks L'Oreal in a familiar and clever way Has a lasting effect on the audience By: Deanna Hayes Animal Liberation Ad Evaluation Features a medical syringe being used as a mascara wand The argument here is that ''Every year, 6 million animals are killed from cosmetic testing" Target audience is mainly women because they are more likely to use cosmetics Purpose is to persuade the audience to boycott ALL animal tested products/cosmetics and the companies who condone animal testing their products Fallacies and Appeals:
Overly Sentimental Appeal
False Authority Effective...? YES Overly sentimental appeal is likely to be effective on many women Ethos does fall short to due to lack of factual evidence present in the advertisement Would have been more effective to post the facts and findings in the ad or on their website Encourages audience to research exactly what cosmetic companies do condone animal testing their products Cruelty-Free International Evaluation Facts About Animal Testing in The Cosmetic
Industry China requires that all cosmetics be tested on animals; U.S. does not Several tests are commonly performed by exposing mice, rats, rabbits and guinea pigs to cosmetics ingredients. This can include:
skin/eye irritation tests where chemicals are rubbed onto the skin or dripped into the eyes of restrained rabbits without pain relief
repeated force-feeding studies lasting weeks or months to look for signs of illness or health hazards such as cancer or birth defects;
"lethal dose" tests, where animals are forced to swallow large amounts of chemicals to determine the dose that causes death Facts Continued... After testing, animals are killed, normally by asphyxiation, neck-breaking, or decapitation with no pain relief provided. In the U.S., a large percent of animals used in testing (such as lab rats and mice) are not counted in official statistics and receive no protection under the Animal Welfare Act. Results from animal tests may not even be relevant to humans so consumer safety cannot be guaranteed.
Non-animal alternatives can use human cell-based tests and computer models to deliver human-relevant results in hours or days, unlike animal tests that can take months or years.
Non-animal alternatives are also typically much more cost-effective than tests that use animals. Features Ricky Gervais speaking out against animal testing and asking for donations towards the organization Cruelty-Free International, all while playing with a cute bunny Purpose is to persuade the audience to take a stand against animal testing and donate money to aid this organization Fallacies and Appeals: Pathos
Celebrity Appeal Was this effective? Not so much... Celebrity Appeal falls short due to lack of authority The audience is asked to donate to a cause they do not know much about The speaker presents facts mixed in with his own personal opinions Final Thoughts... Most Effective Artifact: Animal Liberation Ad Moderately Effective Artifact: L'Oreal Political Cartoon Least Effective Artifact: Cruelty-Free International Video Works Cited Cordeiro, Cris. Animal Liberation. 2008. Cordeiro Photography. Ideaworks. 2008. Web. 8 May 2013 Polyp.org.uk.<www.polyp.org.uk/cartoons/misc/polyp_cartoon_Animal_Testing_Cosmetics_Rabbit.jpg> Polyp.org.uk/about_polyp.html Humane Society.org.<www.humanesociety.org/issues/cosmetic_testing/qa/questions_answers.html> Cruelty-Free International.org.<www.crueltyfreeinternational.org/en/supporters>