Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Ben and Jerry's

No description

bridget tribe

on 8 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Ben and Jerry's

- Cut out the middle man >> Less gas and suppliers >> Help them promote the company going green

-Ship directly to the wholesalers >> Less cost and less traveling >> Save money and time

-Use a selective distribution intensity >> Make the distribution much faster and cheaper >> Connects with the consumers

-Minimum storage and assortment >> have to freshest ice cream
Question 3: Do you think Ben&Jerry’s existing channel structure is an ideal one, given the kinds of social objectives the company is pursuing? Explain.
Question 2: Given the multichannel arrangements used to distributed Ben & Jerry’s products, do you see a potential for channel conflict developing despite Ben & Jerry’s noble intentions?
- Use a multichannel strategy for a niche product

- More stakeholders = more pressure on the profit

- Requires specialist equipment to every channel distribution, the cost is high. 

-Online and mail order may not be appropriate idea for selling ice cream.

-Most of their suppliers are scattered around the world
Ben and Jerry's
Strategic alliances for profit and social good.
- A social enterprise icon.
- It is fair to its employees
- Easy on the environment
- Kind to its cows.
- A double bottom line: PROFITS and PEOPLE

Potential conflict:

1. Perceptual difference different culture views

2. Goal incompatibility

3. Resource scarcities and more stakeholder = pressure on the profit

4. Foreign government procedure
partnership in which two or more companies work together to achieve objectives that are mutually beneficial.

- Allowing each partner to concentrate on their competitive advantage.

- Learning from partners and developing competencies

- Adequate suitability of the resources.

- To reduce political risk while entering into a new market
Marketing strategy
- Revolves around sponsoring peace, music and art festivals all over the world. During these events the company draws attention to many social causes as it promotes products.

- They only use 6% of their profits to advertise.

- What to return something to the consumer and promote consumer activism.

- Relies heavily on free publicity to generate product awareness and sample promotions
Supermarket distribution
The company distribution strategy is different from other super premium ice-cream companies. Ben and Jerry’s is much more selective about who sells it’s products.
Mail order and online sales
International licensing
Chocolate fudge brownie ice cream

(unemployed and unskilled people)
- Ice-cream
- Frozen yogurt
- Sorbets
- Conscious concoctions
Rainforest crunch ice cream and peace pop

(reinvest in rainforest)
Fresh Georgia peach light

(support endangered family farmers)
Wild Maine blueberry ice cream

(support native American life)

Questions 1: Do you think Ben & Jerry’s strategic alliance with wholesales, franchisees and international licensees are viable in the long run, given that Ben & Jerry expects more from its partner than simply earning points?
Advantages of multi-channels
Dis-Advantages of multi-channels
strategic alliance
- Risk of losing control over proprietary information, especially regarding complex transactions requiring extensive coordination and intensive information sharing.

- Coordination difficulties due to informal cooperation settings and highly costly dispute resolution.

- Influence costs because of the absence of a formal hierarchy and administration within the strategic alliance
- Connection among organization – double bottom line

- Connection is enduring and substantial

So Ben and Jerry viable in the long run?
Class activity:
Come up with your own conscious concoction Ice-cream flavor and tell us what cause it would support.
The use of strategic alliances in the channel provides win-win solutions for all, greater control and accountability and seamless distribution.

In a bid to avoid channel conflicts, different cultural views and environment variables should be concerned when operating international markets.

Within the Multi-Channel strategy, the company and its channel members should creatively find ways to serve the consumers without conflicts.
- Chocolate fudge brownie ice cream (unemployed and unskilled people)

- Fresh Georgia peach light (support endangered family farmers)

- Rainforest crunch ice cream and peace pop (reinvest in rainforest)

- Wild Maine blueberry ice cream (support native American life)
Full transcript