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3B Design Graphics Task 1

Political Propaganda throughout the 20th Century to 2012

Joel Delima

on 18 September 2012

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Transcript of 3B Design Graphics Task 1

3B DSG Task 1 Political Propaganda of the 20Th Century During the first decade of the 20th Century, there were little to no political propaganda posters as there were no major conflicts occurring at the time that forced the government parties to antagonise the enemy or persuade the population to adopt a viewpoint or opinion on topics. 1900 - 1910s During this time, many propaganda posters emerged as the first World War broke out. The participating nations sought to antagonise the enemy, urge the population to purchase war bonds to fund the war, join the armed forces and for civilians to join the industry to produce weapons and equipment. 1910 - 1920 When the war initially broke out, there were no propaganda posters and agencies in Britain. As the war progressed. Posters gradually began to appear.
The poster to the right is a British poster from 1914 urging the viewing population to "Join your country's Army." Although this is and advert, it is somewhat a propaganda poster as it say's "God save the king". This indicates that the King of England at the time was in danger of death.
It uses the design element of space. There is one shape in the foreground space, an illustration of a British man pointing to the viewer. The background space is blank. This is done to emphasize the illustration and give it dominance. British Propaganda During the first world war. American propaganda aimed to emotionally appeal to the citizens. Often urging the reader to financially support the war through purchasing "War bonds." or "Liberty loans."or to enlist in the army to physically participate in the war.
Many posters were very patriotic and often included the country's flag, its colours and American citizens or soldiers wearing and embracing the flag.
The image to the right is an example of this. We see a woman waving the American flag. This is a sign of patriotism. She is the dominant element (Shape) in the design. She symbolises America as a whole.
The text "Fight or buy bonds. Third liberty loan." uses colour. The word "Fight" is highlighted in red while the rest of the text is coloured blue. This gives it more visual weight and leads the viewer to believe that fighting is more important.
The poster uses the element of Space. The foreground space tells the viewer to fund the war while the background space tells the viewer to participate in the war. American Propaganda. During the World War 1 time frame. England was a very religious nation.
The image to the right is an example of how propaganda posters fueled the hatred of war.
It shows a German soldier stabbing an angel with a bayonet. This shows the importance of the war to a regular citizen. It tells them that the Germans are on a quest to destroy the viewer's society, values and beliefs.

The image uses the design element of line. The focal point is the German soldier. His weapon acts as the line. We follow the line up the page to the sub-dominant element. The dying angel. This symbolises Germany to be anti-Christ or anti-religious.
The design also uses the element of space. The foreground space is the primary meaning stated above. The background space is used to give another meaning to the poster. The flames and the smoke emerging from the bottom left corner of the poster shows that with Germany, comes destruction.
They tend to destroy England geographically aswell as culturally. Demonising the enemy The image to the right is another example of how the British portrayed Germany through their propaganda by using semiotics.
Firstly, it portrays Germans as a skeleton. This is symbolic of death. Which tends to say that with Germany comes the death of many British soldiers and civilians.
It also portrays them as blood thirsty as it shows the skeleton drinking blood from a chalice. This connotes that the Germans see taking the lives of innocent Britons as royal because the chalice is often associated with royalty.
The background space is pure black. This helps emphasise the the 'evil' of the skeleton and the negativity of Germany. Demonising the enemy Cont. During the 1920s. American and English propaganda decreased as the first World War concluded while early Nazi propaganda emerged out of Germany promoting the Nazi party and Hitler's leadership.
Russian propaganda posters promoted Communism and it's political leaders such as Joseph Stalin and key figures such as Vladimir Lenin 1920 - 1930 1930 - 1950 Early in the 50s, the war against North Korea began to stop the spread of communism.
The Vietnam began soon after the climax of the Korean war. During this time 1950 - 1960 The 1960s was a time that nearly sparked a third world war as conflicts between the USA and the Soviet Union continued and escalated.
During this time, many anti-Communist posters emerged from western nations. 1960 - 1970 1970 - 1980 1980 - 1990 The image to the right is another image that emotionally and mentally appeals and impacts the viewer.
It shows a man in a suit next to a window. And outside the window is a marching army and the American flag flying high.
The poster uses space in a unique way. The foreground space shows the man behind a window. There is less visual value in this space there is lack of colour because it is heavily shaded. The background space has the most value as it shows many objects such as the marching soldiers and the flag.
The poster uses the design principle of framing. The most interesting aspect of the design is the window. All objects besides some texts are placed in this frame.
The text in the design uses colour to give visual weight and dominance.
The text "On which side of the window are you?" is an example of this. The word "You?" is capatalised, larger in size and different colour for emphasis. This is designed to show the reader that every male citizen should enlist to fight the war.
Semiotics used in this poster are symbols. The man in the foreground (Positive space) is a symbol of a wealthy lifestyle while the soldiers and the flag in the negative space are symbols of patriotism.
This poster is aimed at men aged eighteen and older because it is clearly designed to influence them to enlist in the army to fight the war at the time. Urging the population to enlist. German Propaganda German Propaganda posters like their their counterparts sought to demonise the enemy and urge the population to produce for victory.
The image to the right is a German poster from 1919. It shows a blacksmith raising a hammer to hammer down on a snake with flames erupting from it's mouth. This portrays the the enemy (America & Britain) as serpent who burns whatever it pleases.
The text translates to "Work, protection against anarchy!" This urges the population to produce to ensure protection from the anarchists that were the enemies. During this decade, a new political party came to leadership in Germany. They were known as The National Socialist German Worker's Party. Commonly known as the Nazi party.
The poster to the right uses the design element of Space.
The foreground space shows three German soldiers aligned. This is done through the design principle of Repetition with variation to connote a larger army.
The background space shows the German flag of the time. The flag is placed in the background to show that the soldiers are a part Germany. This gives it dominance.
The poster uses the element of Colour. The colour scheme of the poster is primarily red. This colour represents Germany's social ideologies and values. German The poster to the right is a German poster from 1919. It shows a German soldier holding a shield and sword defending himself from the flames. These flames depicts Germany's enemies and it signifies destruction.
The sword and shield represent Germany's tribal history throughout the medieval ages when new tribes distinguished themselves amongst others.
The design uses the element of Line. Specifically Leading Lines. The sword in the soldier's right hand points to the text with the sword. It translates to. "Volunteers of all weapons secures Berlin, stepping into the Reinhard Brigade."
The poster uses the design principle of Proportion. The two main objects are the soldier and the flames. The soldier is a lot larger than the flames. This gives the soldier dominance in the poster and persuades the reader to believe that Germany's soldiers will defend the country from its foes. Antagonising the enemy. The poster to the right promotes Adolf Hitler's leadership.
The text translates to "Two million dead. Did they die in vain? Never! Front soldiers! Adolf Hitler is showing you the way!"
This poster was created to show the German citizens and Germany's enemies that Hitler will lead Germany to victory after the loss of the first World War.
The poster uses the design element of space to effectively emphasise the illustration of the soldier. The soldier is the positive space. The background is blank. This gives the soldier the design principle of dominance.
The poster also uses the principle of framing. The soldier is placed is a set frame to give enough space for text above and below. Russian Propaganda Russian propaganda often promoted it's political and social ideologies. Which were Marxism and the Marxism-Leninism ideology. The Soviet Union, like it's allies during the war heavily antagonised it's enemies. It also promoted it's military power as transcending and Godlike that could easily annihilate it's enemies.

The image to the right illustrates the Red Army's might. The poster uses the principle of Repetition with Variation to show the masses of soldiers that Russia has ready to fight.
The poster shows hundreds of Red Army soldiers trampling over it's enemies that are smaller in number. This gives the soldiers Dominance in the design.
The poster uses the principle of Framing. All the illustrations are placed inside a rectangular frame to allow the background space for important text. Soviet Propaganda Soviet propaganda commonly promoted it's political and social ideologies so Russian citizens and newly captured land can adopt these values and attitudes.
The image to the right shows an average Russian citizen reading a book titled "The path of Marxism."
The poster effectively uses the design element of space.
The foreground space depicts and average Soviet studying the Marxism-Leninism political ideology.
The background space gives more meaning the foreground space as it shows important political figures such as Karl Marx, Vladimir Lenin, Joseph Stalin and other figures.
The text corresponds to the illustration as it translates to, "Study the great path of Lenin and Stalin." Promoting Ideologies The poster to the right is another Soviet propaganda that promotes its communist ideologies and idolises key political figures.
The text translates to, "Comrade Lenin cleanses the Earth of filth."
The poster uses the design principle of Dominance. The dominant object is Vladimir Lenin, a politician who revolutionized the Soviet Union. Since he is given the most visual weight, he has dominance over the other figures.
The sub-dominant objects are people who represent the other nations. Such as the kings of England and Spain dressed in royalty and the American man dressed in a tuxedo. They are given less visual weight and are in smaller in Proportion to the Russian politician. This portrays Russia's enemies as vulnerable and weak.
The design also uses the element of Line and the principle of leading lines. The line used in the illustration is the broomstick. One end of the broomstick is symbolic and connotative of dirt and filth. The broomstick is pointing to the political leaders of the USSR's enemies and portrays them as dirt or filth as the text suggests.
The element of Space is used effectively in the design. The foreground space gives the main message of the poster. While the background space shows that the whole world except for the Soviet Union is filth.
Semiotics used in this is the broom. It is coloured red to symbolise the Soviet communism and devotion to the Soviet Union.
The design is targeted to all Soviet citizens of the time to promote the nation's political leaders while antagonising leaders of other nations and reducing them and their nations to objects such as dirt and filth. Many early Nazi posters were oblivious to Judaism and the Jewish people.
The poster to the right is an example of an anti-Judaism poster.
The poster uses the design element of line. The traditional German sword is shown pierced through a snake with the star of David on it's head. This portrays Germany's superiority over the Jewish people and portrays them as serpents.
The background space portrays Germany's superiority as it shows the Nazi flag in a somewhat star-burst effect. Antagonising Judaism The poster above shows Soviet politician, Vladimir Lenin. The poster uses the design element of space. The foreground space shows him standing proudly and representing his nation. The background space uses colour to give meaning to the poster. It shows the Soviet flag waving which is connotative of patriotism and the black empty space is connotative of death to indicate his passing.
The text contradicts this as it translates to, "Lenin lived, Lenin is living and Lenin will live forever." The text really means that Lenin will live forever in Russia's political ideology that is Leninism. The poster to the right effectively uses the element of Colour and symbolism to convey it's message.
The colour red is the primary colour. During this time, Red was associated with communism or to represent yourself as a communist. The background space shows a woman holding a sickle which is symbolic of agriculture and a man holding a hammer which is symbolic of industrial labor. These two tools overlap to show the unity between the farmers and the industrial workers. Overall, this symbol is a symbol of the Soviet Union. The foreground space shows a Red Army soldier holding a rifle. His position and alignment in the poster suggests that he stands as a measure of protection and defense to the regular citizens behind him, the farmer holding the sickle and the worker holding the hammer.
The targer audience are the citizens of the Soviet Union both male and female. This poster portrays the union of man and woman. Of farmer and laborer, and protection. This influences the target audience to be patriotic. American propaganda during World War 2 attempted to distinguish its enemies from its allies. It also urged the citizens to enlist or join the production industry. American Propaganda German Propaganda during World War II promoted it's political ideologies, Germany's leaders and antagonising its enemies and oppression against the Jewish people. German Propaganda Japanese propaganda during the second World War was uses to assist the ruling government of Japan during the time. It also antagonised the enemey (America.) Japanese Propaganda Russian Propaganda This poster portrays the Japanese as an evil figure waiting for America or the American people to make a mistake on their part and to take advantage of it. It directly communicates to the individuals working in the industry who are producing equipment for the soldiers fighting in the war. Urging them not to take unnecessary leave as it is shown to undermine America’s success in the war.This poster uses the design element of space. There is a lot of background space, this gives the focal point the principle of dominance, the designer wants the viewer to look at the figure of the Japanese man first. This poster engages with the audience as it uses rhetorical questioning. “What are you going to do about it?” The word ‘you’ is capitalized and coloured for emphasis in terms of the question. This gets the reader thinking and is persuaded to do contribute in regards to supporting the Allied Forces. The words “Stay on the job” are capitalized and are written in Italics. This is the political party commanding or ordering the working citizen to keep producing. The words “Murdering Jap” are the focal text in the poster as its font size is larger than the other words. The words are colour red because red symbolizes blood and blood is associated with death and violence, this relates to the portrayal of the Japanese soldier illustrated in the image above as it shows him assaulting a captured American. This poster antagonizes the Japanese. This poster is another form of propaganda that tells the reader that careless talk can end lives. This poster, in a way forbids the reader to give out details of allied movements and strategies in conversations because it puts the fear into the reader that who they are talking to, might be spies. The poster shows the deaths of American soldiers as a consequence of “Careless talk.” The design principle of repetition with variation is used to show the extreme magnitude of the situation and it’s harsh causes. The positive space shows one dead soldier while the background space shows many other soldiers and crashed aircrafts. This poster orders the reader not to sell out the movements of the allied forces as it could undermine the success of winning the war.
The target audience are all categories of people at the time. From children to senior citizens. Because anyone can have information on what the soldiers are doing.
Here is another example of the totalitarian dictatorship that forced the people to keep away from conversations regarding the movements of the Allied forces. The design element of space and colour are linked closely. There is a lot of background space and this space has dark colours. This educes negative emotions in the viewer. The objects surrounding the soldier such as the dark clouds and the crashing waves indicate tragedy and the body language of the dying soldier pointing to the viewer gives the reader a false sense of guilt. The right is a Nazi poster that portrays Hitler as a Christ like leader of Nazi Germany. The design uses semiotics. The dove descending from the sky with a starburst like affect is symbolic of the Baptism of Jesus Christ. "the Spirit of God descending like a dove and alighting on him." Matthew 3:16.
The foreground space is used to promote Hitler as a strong and heavenly leader of Germany. The background space is used to show the might and military strength of Nazi Germany as it illustrates many hundreds or thousands of German soldiers.
The poster uses framing. The illustrations are drawn into a frame surrounded by branches and leaves. This is often used to give formality and royalty to a design. The poster to the right is a fragment of one of Hitler's speeches.
The poster uses the principle of Position and Alignment. The text is placed conveniently in the middle of the poster. This gives it more visual weight and comes off as important.
The negative space of the poster is used to place illustrations of leaves and branches. This gives the poster a sense of formality and royalty. This portrays Hitler as king like figure to the readers. The Nazi poster to the right shows Germany's superiority over the Soviet Union and England.
The design uses the semiotic of symbolism and connotation. i.e. Where Germany is located on the map shows a factory which is connotes production and a farm which connotes agriculture. This portrays to the reader that agriculture and production is essential in defeating the USSR. It also shows Germany punching Russian leader Joseph Stalin with an Iron fist, knocking him back. This is connotative of Russia's defeat and Germany's victory.
Where England is located, a crucifix is placed dubbed "W.Churchill." This is connotative of Prime Minister Winston Churchill's death and the victory of Germany. The poster to the right conveys the message that "We will be victorious."
The poster uses the element of Space effectively to convey the message.
The foreground space shows a German soldier. This is too vague for the accompanying text.
The background space is used to give importance to the positive space and the text. It illustrates three large Nazi flags flying behind the soldier and over a factory which is connotative of production that was a vital aspect for victory. The poster to the right is a Japanese poster that promotes patriotism through the use of symbolism and connotation.
Japan has no official national bird. The bird shown in the positive space is the Kiji, an unofficial national bird. Many animals and birds are used to represent patriotism i.e. this poster.
The negative space also promotes patriotism and it shows the 'Rising Sun' of the Japanese flag.
In many other patriotic posters, Flags, Coat of arms, animals and birds are used to represent the nation and promote patriotism. The Japanese poster to the right shows a samurai warrior sinking enemy ships.
The poster uses the principle of Proportion effectively to achieve the principle of Dominance. The Japanese samurai is a key fighting figure in Japanese culture. In the poster he is in larger proportion to enemy ships and seems to be destroying it with ease.
The negative space in the poster is used to represent the unity between the Axis powers of WWII. It shows the Japanese, Nazi and Italian flag flying behind the giant samurai. The poster to the right promotes the military power of the Red Army. The text translates to, "Whoever comes to us with a sword, with a sword they shall perish."
The positive space shows a modern Soviet military force with guns on the front line ready to attack. The negative space shows a more medieval Russian military force as it shows a Russian Knight with s sword and shield.
This effective use of Space helps convey the message the text is trying to convey. The poster to the right is a Soviet poster that uses the principle of Repetition to portray the large population of soldiers and vehicles of the Red Army.

The poster to the right is another Soviet poster that promotes the Red Army's strength. It shows a Soviet solder overpowering a German soldier in the foreground. In the background it shows Soviet aircrafts destroying German aircrafts. Anti-American Propaganda from North Korea The poster to the right portrays North Korea's victory over America through the illustration of a Red (Communist) soldier crushing the White House of America in the positive space. This is connotative of defeating the defeating a king in a game of chess.
The background space shows several missiles pointed at the White House. This is symbolic of the checkmate situation in a chess game.
The White House is surrounded by North Korean missiles and has no escape. The poster to the right demonises the America in general as it depicts several US soldiers in the positive space murdering an innocent family and pointing the gun to the vulnerable child indicating no remorse.
In the negative space it shows that a wooden fence is set on fire and large amounts of smoke in the background. This indicates that the Americans have just bombed a North Korean Village and are now individually slaughtering the survivors.
This poster although it has no text, emotionally appeals to target audience to give them a certain viewpoint of the enemy. The poster to the right is another anti American poster that promotes North Korea in terms of martial status.
The poster shows a crosshair aiming at the White House which connotes victory over the enemy as the White House is a key structure in the functioning of America's military operations.
The poster uses the element of Colour. The missiles are coloured red to symbolise North Korea's communism.
The poster also uses the element of Line. The sharp edges of the three rockets and the crosshairs point to a destroyed White House. Anti - Communism The poster to the right is an American poster designed to demonise the idea of communism and put a sense of fear in the reader or target audience.
The poster uses the element of Colour. There is no set colour scheme but the value is light. Most pure colours are tinted such as the bright background. It is used to give emphasis to the title text.
The human figures in the poster are generally of dark value. Their clothing are shaded to give a sense of negativity to the situation of being ruled by communism.
The flames represent the permanent destruction of something, in this case, America's cultural social, political and moral values and attitudes. This poster is an Australian propaganda poster that aims to put the fear of living under Communism into the mind of free Australians.
It shows an Imperial Army soldier approaching Australia from the North. (Japan/Vietnam). This poster shows the next step of Japan's operations if Vietnam is captured.
The positive space shows the soldier approaching Australia. The soldier's gun and line of sight show that Australia is next. This soldier is in larger proportion to Australia as a whole, this gives him dominance in the design and symbolises Japan's military power. The negative space gives the soldier a more meaning as it shows the Rising Sun of the Japanese flag. It is also coloured red to symbolise it's communist ideologies. This poster show the potential danger of communism. It depicts communism as a red iceberg with the Russian sickle and hammer placed on it. It also several tombstones with the names of each country who are subject to communism. This is connotes that each of these countries' political ideals are now deceased.
It also shows a US commercial ship about to hit the iceberg but far enough to avoid it. It also shows 'Uncle Sam' a key figure in American political propaganda. This poster also puts a sense of fear in the minds of the viewers. It shows that one in every ten people are a communist who is associated with Russia.
I shows that if one person is a spy and is not identified, nobody can be trusted.
The Hammer and Sickle is symbolic of Russian and the colour red is symbolic of Communism. The text also is red because during the Cold War period, red was a very negative colour. This is a Chinese poster from the early 70s.
"Train rigorously, do good in preparing to counter a war of aggression"
The poster uses the element of space. The positive space shows a Chinese soldier running or "training" as the text suggests. This tells the target audience that they must always be fit to "Counter aggression". The negative space expands the meaning of the text. It suggests that the target audience must not only train physically, but also to operate military equipment. This poster is targeted to Chinese males aged over 18 presumably as the picture depicts a man and the unequal power relations between males and females during the time. Another Chinese propaganda poster targeted to they're Vietnamese allies. It shows a Vietnamese soldier about to throw a grenade into a US tank.
The poster uses the element of line. The line is not visible but the soldier's glaze acts as the line. He glances furiously at a US soldier.
The poster also uses the element of Space to give meaning to the positive space. It depicts the Viet Cong who just destroyed a US tank in a heated battlefield. 1990 - Present This Chinese poster promotes a political figure standing in front of a group. To his right is a soldier. To his left and to the very right are civilians. The political figure in the front is placed there to signify leadership.
In the background space, a long Chinese flag is waving in front of a sun. The main colour used here is red to symbolise Communism and China's alliance with Russia. Behind the flag are snowy mountains, this shows the geographic location of China to be near the Himalayas. This Chinese poster promotes a military General.
The element of colour is used in the positive space to associate the person with Communism.
The background space uses colour more as the poster illustrates a lush natural environment. This symbolises China's colourful and natural environment.
The General is seated on a horse to signify leadership and ruling. This dates back to China's ancient history where soldiers would go to war afoot while the General or leaders ride on majestic horses. The poster to the right is from the 2008 Obama ad campaign for the election of the next president.
The poster shows the head of the Democratic party, Barack Obama (Now President.)
The poster uses two colours. Red and Beige this symbolises two different sides of the person. It tells the target audience that this person is not biased.
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