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Copy of Propaganda and its many forms

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Noor Siddiqui

on 9 October 2013

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Transcript of Copy of Propaganda and its many forms

Propaganda and its many forms
What is propaganda?
Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

A form of manipulation of information to influence public opinion (Source: Merriam Webster's Dictionary)

*Propagandists emphasize the elements of information that support their position and de-emphasize or exclude those that do not.

*It's a persuasion strategy!
-Persuasion- An organized effort to change one’s behavior or thoughts and feelings, using the tools of logic, emotions and character, in a way that appears to be mutually beneficial to both the speaker (writer) and the audience.

* Misleading statements and even lies may be used to create the desired effect in the public audience. Lobbying, advertising, and missionary activity are all forms of propaganda, but the term is most commonly used in the political arena. (Source: Merriam Web.)
Propaganda Tactics

1. The Bandwagon Appeal
2. The Testimonial
3. Transfer
4. The Plain Folks Appeal
5. Name Calling
6. Glittering Generalities
7. Card Stacking

What does Propaganda do?
Video Activity: Identify Propaganda (15 min total)
Purpose: To understand what kind of propaganda is being used in the commercial or video clip

Goal: To connect how effective as a rhetorical strategy propaganda is towards its intended audience

Hunger Games (3 mi)
The Pepsi Generation
(2 min)

Cell phone Dance
1. Bandwagon
2. Kids/Teens
3. Appeals to Emotion

1. Card-Stacking
2. General Public/Family
3. Shared Values
1. Name-Calling
2. General Public/at&t consumers
3. Figurative Language
Critical Thinking: How can we connect?
(2 min)
After going through the video clips, in what way can you connect the propaganda to pathos?

What clues or small details did you notice when watching the clips? Were you convinced as the audience?

Why is pathos important to convince its audience?

Nikon Camera
1. Glittering Generalities
2. The districts/children
3. Appeals to major emotions


1. Testimonials
3. Shared Values
The Bandwagon Appeal ("Get on board.")
Claims that a majority of people hold a position or belief so as to persuade others to adopt that position or belief. a.k.a. We can do it, so should you!
The Testimonial
(Celebrities/famous people)
Consists in having some respected or hated person say that a given idea or program or product or person is good or bad.” a.k.a. celebrities endorsing a product
Carries the authority, sanction, and prestige of something respected and revered over to something else in order to make the latter more acceptable.”
Giving an idea a bad label—is used to make us reject and condemn the idea without examining the evidence.
The Plain Folks Appeal ("We're just like you!")
The method by which a speaker attempts to convince the audience that he and his ideas are good because they are ‘of the people,’ the ‘plain folks.’”
Involves the selection and use of facts or falsehoods, illustrations or distractions, and logical or illogical statements in order to give the best or the worst possible case for an idea, program, person, or product.
Glittering Generalities
Associating something with a ‘virtual world’—is used to make us accept and approve the thing without examining the evidence.
"Propaganda." Encyclopedia of International Media and Communications. Oxford: Elsevier Science & Technology, 2003. Credo Reference. Web. 03 October 2013.

Ex.) Celebrities in "Got Milk" commercial
Ex.) Nation Wide commercials - "Nation Wide is on your side"
Ex.) An ad that shows
a family and a dog getting in an SUV for a drive
(Showing how they're just like your regular, everyday modern American family)
Ex.) Burger King hints that McDonalds is not as good as Burger King because it does not frame-broil its burgers
Ex.) Nike's ads saying, "Just do it."







Ex.) Long diets that you find in popular magazines that often neglect to mention that exercise and eating healthy will help one lose weight, instead of sticking to a strict gimmick diet plan
"Millions of women are using the new make-up foundation"
Instructions and Process:
1. Watch the video clips (Can be replayed)

2. Please Answer the questions below with your group members in identifying and understanding: (Note: Not all types of propaganda will be used) (10 min)

1. What kind of propaganda do you see?
2. Who do you think is the intended audience?
3. Does it appeal to pathos? How?
4. How do you think this propaganda convinces the audience?
5. Is it effective or ineffective in conveying its message? How/How not? Would you be convinced as the audience after seeing this commercial? Please explain.
Ex.) "It is ineffective because........is a not a...."

Review and Formative Assessment (7 min)
1. What is propaganda?
2. List the propaganda that we talked about.
3. How does propaganda appeal to pathos?
4. What was your favorite propaganda and why?
5. In your opinion, which propaganda is the most effective? Why?
Did the propaganda convince you as the audience?
Propaganda and Pathos- how do they connect?
Pathos - to evoke pity or compassion (a.k.a. appealing to a person's emotions)

Is used in propaganda to spark compassion; strong emotion

A rhetoric technique

The emotional or motivational appeals; vivid language, emotional language and numerous sensory details.
Ex.) Sarah McLachlan animal commercials

Full transcript