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How Did Air Jordan Shoes Begin?

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melanie lomeli

on 1 March 2013

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Transcript of How Did Air Jordan Shoes Begin?

How Did Air Jordan shoes Begin? It all began in 1984 when Nike had little credibility in the basketball world. While competing companies such as Adidas and Converse had signed high-profile basketball stars to endorse their shoes, Nike lacked such a marketing tool. In an effort to change this, Nike persuaded Michael Jordan, then a 21-year-old rookie with the Chicago Bulls, to sign a five-year $2.5 million contract which would include his own line of shoes History and how it began... Types
The first Air Jordan's were designed by Peter Moore. Moore designed the shoes to match the uniform of the Chicago Bulls (red and black). However, Moore did not realize that at the time the National Basketball Association required all players to wear white sneakers. Jordan wore the shoes despite the requirement and the subsequent fines he was forced to pay only helped to market the shoes.The Air Jordan's were unique in that Nike released new designs annually. As of 2009, new designs continue to be released by Jordan Brand, a subdivision of Nike. While the designs vary, the distinct "Jumpman" logo is often incorporated in some manner.
Significance
The original Air Jordans made Nike $2.3 million within the first two months of being available to the public. Today, Nike is one of the leaders in basketball shoes thanks in large part to the success of the Air Jordans. Moreover, the risky decision that Nike made in 1984 to invest such a significant amount of money in a single athlete has since become the norm. Now the most popular athletes in almost all sports have their own line of shoes.
Controversy
The high cost of Air Jordan's combined with their popularity led to several well-publicized muggings and murders over the shoes in the late 1980s and early 1990s, primarily among inner-city youths. The violence led Sports Illustrated to feature the cover story "Your Sneakers or Your Life" in 1990. According to a May 1990 article in the New York Times, Spike Lee, a film director who directed and also appeared in several commercials for Air Jordan shoes, blamed the problem on ''the breakdown of the family structure" rather than on the sneakers or the people who endorsed them http://www.youtube.com/watch?v=RFrMiEDUrK0&feature=player_detailpage A Quick Commercial ?
Sure !!! :) Their mission statement is:

"To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete." In 1998, Michael Jordan announced his retirement from the NBA, the second and last attempt he did that marked the end of his career. Finally, in 2004, he totally left the court. Despite losing MJ in the game, Air Jordan never discontinued the line bringing up one model each until 2010 with one of the most controversial shoes, the Air Jordan 2010 that distinctly features a clear circular window on the side panelichael Jordan’s renowned name and victorious Enjoy Them All ! :) by:Melanie Lomeli Retirement but still making Air Jordans
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