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SOCIAL LISTENING FOR

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on 28 November 2013

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Transcript of SOCIAL LISTENING FOR

SOCIAL LISTENING
IN A NUTSHELL
The act of social media monitoring is using a tool to monitor what is being said on the internet.

It is also known as :

Social Listening
Online Analytics
Buzz Analysis
Social Media Measurement
SMM (Social Media Marketing)


DOES IT JUST COVER
SOCIAL MEDIA?

They don’t just cover what is being said on social networking sites like Facebook, Twitter and YouTube; they can additionally gather information from other online content such as blogs and review sites. You can find this information immediately or daily, depending on the network the tool discovers it from. The problem with this, is that most sites have strict rules with restricting content (such as LinkedIn), and therefore it is impossible for these tools to find all available content.
If you’re interested in what your customers have to say about your company (whether it’s good or bad) you should use social listening to improve your name. It is a great way to discover who is interested in what you have to offer and why, and an easy tool to not only gain a personal education yourself but gain a vital customer insight.
WHAT TOOLS ARE THERE?
1. Hootsuite.

This is a great tool that allows you to save when checking all your different media accounts; such as Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It shows you the weekly analytics reports and can delegate tasks such as sending private messages. It can show you your timeline and show messages that have been sent to you. You can enter keywords that you would like to track and get notifications of when people are talking about it.


2. TweetReach

TweetReach is a good tool for a business if you’re interested in seeing how far your tweets have travelled and how many people it has reached. It measures the impact of your tweets and also shows the discussions that people have been having around your tweet. It’s a good way to see who are your most influential followers, which can guide you towards the right people that you should be targeting when aiming to share and promote online content.


3. Social Mention

This is a popular tool used among social media enthusiasts; it monitors over 100 social media sites such as Twitter, Facebook, LinkedIn, Photo bucket and YouTube. It analyses data more in depth and measures influences with 4 categories; Strength, Sentiment, Passion and Reach. It lets you know the top keywords that have been searched, the top users that are searching and the top hash tags.


4. Google Alerts

Google Alerts is a content change detection and notification service, which is offered by Google. It automatically notifies users when new content from news, web, blogs, and video and/or discussion group matches a set of search terms selected by the user and stored by the Google Alerts service. The results are delivered to a Gmail account. The service is free to use.

HAS SOCIAL SEARCH
GROWN?
Twitter

Since its launch in 2006 it’s had:

* 177 million tweets are sent per day

* +460,000 accounts are created each day

* 8% of the us are on twitter

* +182% mobile users in the past year


* Twitter Growing at a Staggering 1,382 Percent (Nielsen Online, 2009)


* Real-time results. Because of twitter's immediate search engine, you can get a quick public opinion.

* Wide reach. Useful to many businesses of different sizes and type.

* Direct feedback. Know what people are saying as they say it

THE BENEFITS OF
USING
SOCIAL LISTENING
FOR YOUR BRAND
CUSTOMER SERVICE
•Create a knowledge base from questions and answers they find on social media.
•Identify and solve problems.
•Integrate with CRM to prove cost savings.

MARKETING & PR
•Uncover conversations about brand, industry, products and respond in real time.
•Leverage topic insights to improve their content, SEO, and PPC strategy.

PRODUCT
•Listen in social media for various product problems.
•Highlight success of a product launch.
•Gain input and ideas from customers on how to improve the product. It's not only a great way to gain further insight into their product, but it's also free to do so.

SALES
•Uncover conversations that indicate intent to purchase (e.g., “Can anyone recommend”, “I need a new …”).
•Keep an ear out for discontent with competitors.
•Prove ROI through CRM integration.

HR
•Find where to fish for recruits.
•Uncover the experts and influencers.
•Discover perception of you as employer.
•Listen for issues that impact employees happiness
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