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Leveraging Social Media to Cultivate Champions for National Service

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Nate Treffeisen

on 7 May 2015

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Transcript of Leveraging Social Media to Cultivate Champions for National Service

Leveraging Social Media to Cultivate Champions for National Service

Agenda
Messaging Challenges
Why be on social media?
Strategies to Engage Champions
Best Practices for Implementation
Questions
Tim Smith
Communications Director
ServiceNation
@tsmith32
Nate Treffeisen
National Mobilization Manager
Voices for National Service
@natetreffeisen
Messaging Challenges
Connecting the federal investment
Public-Private Partnership
"National" Service
"Nice, not necessary"
Cost-effectiveness
Why be on Social Media?
Telling your story has
value
Strengthen your brand
Build an audience
Elevate national service
Build service champions
#makebetterhappen
12,000 users
50,000 mentions
58 million impressions
25%
51%
FY12
FY14
#serveAyear
Cultivating Champions of National Service
Educating Elected Officials
Not only is it allowed, but a civic duty
http://bit.ly/CNCSRules3_14
Funding History
What's been successful?
Making the local case to protect & grow CNCS funding is absolutely critical

Integrating Social Media into overall engagement strategy
100% of the Senate and 90% of the House are on Twitter
In 1993, Senator John McCain voted against the creation of the AmeriCorps and backed efforts to zero-out funding.

Creative Strategies to Engage & Build Champions
Lets Make this Easy
What are you already doing that can be shared on social media?

Repurposing annual report stories, graphics, photos, charts, data, and stakeholder quotes
Collecting stories from corps members and volunteers
Taking photos at events
Crowdsource Content
Create and join conversations
Listen for more
Clear pathways for your audience engagement
Be photogenic!
Use infographics
Best Practices for Implementation
Get the timing right
Be relevant
Scheduling
Trust the data!
Corps Member Regulations and Trainings
Senator Tom Harkin
Senator Kelly Ayotte
20th Anniversary of AmeriCorps
Who to Follow

Contact Us:
Nate Treffeisen
ntreffeisen@cityyear.org

Tim Smith
tsmith@servicenation.org
Find this presentation:
http://bit.ly/servicesocialmedia
Resources:
How to make a presentation like this:
Visit http://www.prezi.com. Tip: Sign up for a nonprofit account!
FAQ from CNCS on allowable legislative activities:
http://bit.ly/CNCSRules3_14
Sample Social Media Policy for National Service Organizations:
http://bit.ly/CYPolicy
Engaging Elected Officials with Social Media One Pager:
http://bit.ly/SMOnePager
Tools:
Create simple and free infographics:
http://piktochart.com/
Schedule tweets on Twitter:
http://tweetdeck.twitter.com or https://hootsuite.com/
Save web pages for later with Pocket:
https://getpocket.com/
Stay up to date on an issue with Google Alerts:
https://www.google.com/alerts
Full transcript