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Transcript of Advertising
NEWSPAPER AND MAGAZINES
April Moskal, Alaa Abuamra, Sahyra Ternera
Tala El Hallak, Julia Seo, Annabelle Li
What is Advertising?
What is commodity?
What is brand?
Sell things to us
Advertising is Selling us
People identify themselves with
what they consume
What we are able to buy?
it is the thing and it is the meaning for people.
"There was a noticeable lack of fussy ornament, an increasing cleanness and crispness of line... fewer rules and type ornaments were used"
N.W. Ayer's perspective
Solution changes design aesthetic
“The hostility to archaic tradition and, that promulgation of utopian universality which underscored the European Modern schools were not present in the modernity that America business embraced"
Commercial modernism is a “misinterpretation, indeed a perversion, of the European Modernist ideal, but not a crime against it.”
“Promise, large promise, is the soul of an advertisement. ”
POSTERS AND LARGE PRINT LITHOGRAPHY
“Worth A Guinea a Box”
“Good Morning! Have you used Pear’s Soap?”
DESIGN AS A PROFESSION
Proprietary medicines 29.4%
Toilet goods 21.3%
Soap, polishes etc. 14.1%
Advertising Effect on
The Sales of Companies
“Advertising is increasingly the source of finance for a whole range of general communication”
Advertising is involved in:
1.selling goods and services
2.teaching of social and personal values
Advertising is ‘magic’
Fine typography must be a component of successful advertising, rather than an afterthought thrown in by job printers