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Burger King and Pepsi

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by

Preston Beach

on 24 January 2017

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Transcript of Burger King and Pepsi


vs.

Burger King and Pepsi Team Up
A new ad video called "rejected" started in Argentina and has spread across Latin America.
So Burger King and Pepsi "hired all of them"
"Why would you chose a brand that wouldn't choose you?"
Why is This Important?
Individually, It seemed as though Burger King and Pepsi were losing to the competition.
Teaming up might result in a big comeback.
Questions
Relation to What We're Learning
Team projects on rival companies.

Two huge companies teaming up against their huge rivals.

In what other ways might this new alliance be beneficial for Burger King and Pepsi?

How could it hurt them?
The Ad is About Rejected Cast Auditioners from Competing Companies (McDonalds and Coke).
"They didn't think I was cool enough."

"My hands looked too big holding those little burgers."

"They wanted me to drink the product really weird."

How Could it Hurt Coke and McDonalds?
- Teaming up means they can spend more money on ads.

- Attempt at making competition look bad by using "reality".
http://adage.com/article/creativity/burger-king-pepsi/307282/
Full transcript