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Transcript of Persuasive Techniques
Emotional Appeal (Pathos)
current trend, many followers, "everyone's doing it"
verbal abuse, insulting, belitting
the belief that if something is true about a few people/things then its true for everyone
appealing to a person's emotions
To deliberately distract the public with words, images, etc
using quotes from other people/celebrities
presenting facts(statistics, numbers, etc)
Appeal to ethics (right/wrong)