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Persuasive Techniques

Ad examples

Miss Merrick

on 1 June 2016

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Transcript of Persuasive Techniques

Emotional Appeal (Pathos)

Persuasive Techniques
Name Calling
Red Herring
Sweeping Generalization
current trend, many followers, "everyone's doing it"
verbal abuse, insulting, belitting
the belief that if something is true about a few people/things then its true for everyone
appealing to a person's emotions
To deliberately distract the public with words, images, etc
using quotes from other people/celebrities
presenting facts(statistics, numbers, etc)
Appeal to ethics (right/wrong)
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