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Implementing the Behavioral Wedge

Based on a paper by Michael P. Vandenbergh, Paul C. Stern, Gerald T. Gardner, Thomas Dietz, and Jonathan M. Gilligan. Found here: http://behavioralwedge.msu.edu/documents/Vandenberg_et_al_Implementing_the_Behavioral_Wedge_ELR_2010.pdf
by

Karen White

on 19 April 2013

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Transcript of Implementing the Behavioral Wedge

1) The household sector is responsible for only a MINOR share of U.S. energy use and carbon emissions. FALSE - about 1/3

2) Household behavior should be a focus of private action and NGOs, not public laws and policies. FALSE - the foundation exists to address this on the national level.

3) Household behavior change will crowd out other measures. FALSE - Viability of other initiatives depends on decreased energy demand.

4) Household behavior change cannot be conducted at a large scale. FALSE - It has happened before and under less optimal conditions

5) Household behavior change is not an appropriate role for government. FALSE - While open discussion is appropriate and should accompany the use of behavioral measures, many forms already exist and U.S. has been very willing to shape norms in this sector when it is viewed as an URGENT NATIONAL PRIORITY. Obstacle 1 Obstacle 2 Obstacle 3 Goal Start Conceptual Problem Develop laws and policies that reflect empirically grounded behavioral principles!

RAER - Combines technical potential with behavioral plasticity

Ask - What is reasonably achievable?
Ask - What do we need to get there? SCALE UP! Buy time for a stronger public consensus to emerge on the need for more costly carbon mitigation measures and complement the additional measures after they are adopted! Implementing the
Behavioral Wedge: Designing and Adopting
Effective Carbon Emissions
Reduction Programs Intrinsic short coming?
Think Again. DEMYSTIFY TAKE A FRESH LOOK If SCALED UP to the NATIONAL LEVEL we can reduce carbon emissions by about 20% in 10 years, in the household sector.

This would account for 7.4% of national emissions, equivalent to 44% of Obama's 17% reduction from 2005 levels by 2020 goal! OUT WITH THE OLD
IN WITH THE NEW KEEP IT SIMPLE PROVIDE CREDIBLE INFORMATION AT DECISION POINTS PROVIDE QUALITY ASSURANCE MARKET THE PROGRAM EFFECTIVELY PROVIDE SUFFICIENT FINANCIAL INCENTIVES DESIGN PRINCIPLES PRIORITIZE HIGH-IMPACT ACTIONS
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