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Google Remarketing for Adwords

Buddies - Enhance your Knowledge on Remarketing for Adwords, learn its advantages, Strategies to implement Remarketing.
by

Anusha Dinavahi

on 14 August 2013

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Transcript of Google Remarketing for Adwords

How likely are they to return?
Now, she's ready to buy!
But because of remarketing,
she was tagged.
"It's a fact that over 96% of your website's visitors will NOT convert on their first visit."
“It’s been said that it takes a potential customer an average of 7 times to see something before they make a purchase on the Internet.”
"A study by Advertise.com found that remarketing increased ad response by a whopping 400 percent."
Remember Chloe?
<HTML CODE>
What if she forgets?
Where did I
see those
invites?
What if Chloe saw the ad,
but didn't click on it and
still went back to buy?
Invitations By Dawn
Remarketing Success
Get Married
Remarketing
Success

GetMarried.com
Remarketing
31% of Total Conversions
$45,000 in Sales
4% of Total
846 Email Sign-Ups
Strategy
Wedding Invite Category Page
Shopping Cart
7% Sales
Adserver Share: by Attributor.com, May 2010
Why aren't you remarketing
with Google?
2 - 3%
Conversion Rate

97% - 98%
Didn't Convert

Driving Sales
Building Brand
Awareness

Increasing
Favorability

Stimulating
Loyalty

What is
Remarketing?

Rexcraft
Invitations By Dawn
Strategy
6% Registrations
Homepage
The Strategy
Leverage each brand's customers to consider our other brands
Focus on
complimentary
Products
Direct products one company doesn't have to a comapny that does.
What's your conversion rate?
Why should you be using remarketing?
- Sitepronews.com
- Advertise.com
So she left.
Will She return?
OR WORSE....
What if she can't find you?
Cookie follows Chloe
1. Easy to use
2. Customize your audience
3. Reach and Depth
Homepage
Shopping Cart
Audience Strategies
4. Efficient Pricing
6. Creative Ease
- Text Ads
- Banner Ads
- Display Ad Builder
- Frequency Capping
- Demographic Bidding
- Geo-Targeting
- Ad Scheduling
8. Drives ROI
(in terms of many different KPIs)
- Branding
- Conversions
- Sales
- Email
3% Conversion Rate
3% Conversion Rate
9% Conversion Rate
3% of Total
17% Conversion Rate
4% Conversion Rate
12% Conversion Rate
Shop.GetMarried.com
2% Conversion Rate
Remarketing
14% Conversions Remarketing
OR
Examples
&
Opportunities
7. Reporting
Benefits
Keep Taylor
products in front
of customers while they surf the web
Up sell complimentary
products without
trying to compete
for the same user
Target specific
creative or messaging depending on where
the customer is
shopping
Increase
opportunity
for branding
CPC
bidding
5% Conversion Rate
10% of Total Conversions
18% of Total Conversions
Presented By:
Questions?
Theresa Nicolai
Brianna Hoffman
Increase ROI
CPC
CPM
5. Advanced Settings
- Samples
- Catalog
- Registrations
984 Sample Requests
4% of Total
804 Catalog Requests
4% of Total
Retargeting?
Remessaging?
So What is Remarketing?
What's the difference?
Remarketing / Retargeting isn't a new concept.
It allows you to reach people who are already interested in your site...
and match the right people with the right message.
Remarketing with Google
- Advertise.com
Category Page
Full transcript